Social Media Marketing Specialist

2 weeks ago

Indore, Madhya Pradesh, India AdsPerClick Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Position: Meta Ads Manager

Location: Indore office

Employment Type: Full-time

Experience Required: Minimum 1–2 years

About the Role

We are seeking a highly skilled and performance-driven Meta Ads Manager to join our digital marketing team. The ideal candidate must have proven experience in running and optimizing paid campaigns on Meta platforms (Facebook & Instagram), with a strong focus on driving sales conversions and ROI for e-commerce clients (Shopify, WooCommerce, WordPress-based stores).

Key Responsibilities

  • Strategize, create, and manage high-performing ad campaigns across Facebook and Instagram Ads Manager.
  • Develop and optimize shopping/catalogue ads to scale sales for Shopify/WordPress stores.
  • Monitor daily campaign performance, optimize budgets, audiences, and creatives for maximum ROI
  • Conduct A/B testing on creatives, targeting, and placements to drive conversions.
  • Track, analyze, and report on campaign KPIs including ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost), CTR (Click-Through Rate), and conversions.
  • Work closely with creative and e-commerce teams to align ad strategies with product goals.
  • Stay updated with Meta Ads best practices, policy changes, and new features.

Key Requirements

  • Proven hands-on experience in managing Meta Ads with a minimum spend of ₹50,000+ INR for e-commerce campaigns.
  • Strong track record of achieving measurable ROI and sales conversions through Meta Ads.
  • Expertise in Meta Business Suite, Ads Manager, Facebook Pixel, and Events Manager.
  • Deep understanding of audience segmentation, lookalike audiences, and remarketing strategies.
  • Strong analytical skills with experience using tools like Google Analytics, Meta Insights, and other reporting dashboards.
  • Ability to work independently, manage multiple client accounts, and deliver results under deadlines.

Preferred Qualifications

  • Prior experience working with digital marketing agencies or D2C brands
  • Knowledge of creative ad design and copywriting best practices.
  • Familiarity with additional performance marketing platforms (Google Ads, TikTok Ads, etc.) will be an advantage.

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