Performance & Growth Marketing Specialist (Quick Commerce)

2 days ago


Delhi, Delhi, India Goofy Tails Full time ₹ 5,00,000 - ₹ 7,00,000 per year

We're Hiring: Performance & Growth Marketing Specialist (Quick Commerce)


Location:
On-site | Okhla, New Delhi


CTC:
₹5.0–7.0 LPA

Do you love pets as much as you love marketing?

At
Goofy Tails
, we're redefining pet nutrition in India with fresh, human-grade meals, broths, and treats — no fillers, no fluff, just real nutrition.

We're growing fast and looking for a
Performance & Growth Marketing Specialist
who can supercharge our performance across
Quick Commerce, Meta, and Google
.

What You'll Do

  • Plan, execute, and optimize ad campaigns across
    Blinkit, Zepto, Instamart, Meta, and Google
    .
  • Collaborate with the
    content and creative team
    to scale top-performing ads and creatives.
  • Build and manage
    retention funnels
    across Meta, Google, email, and WhatsApp.
  • Drive
    conversion rate optimization (CRO)
    through A/B testing, landing page insights, and analytics.
  • Manage
    media buying budgets
    , ensuring cost-efficient scaling and measurable ROI.

Your KPIs

  • Improve
    ROAS
    and
    CAC:LTV ratio
    month-on-month.
  • Drive measurable
    growth in new user acquisition and repeat purchases
    .
  • Elevate
    brand recall and engagement
    with data-driven creative and campaign strategies.

Who We're Looking For

  • 2–4 years
    of experience in
    performance or growth marketing (D2C preferred).
  • Pet parent or passionate about animals
    (non-negotiable ).
  • Proven expertise in
    media buying, funnel optimization, and growth experiments.
  • Hands-on experience with
    Meta Ads Manager, Google Ads, GA4, and Shopify analytics.
  • Thrives in a
    fast-paced, creative startup
    environment —
    100% on-site role (Okhla).


Bonus points if you're both a dog parent and a cat parent

Extra credit for managing fur-sibling rivalries as gracefully as ad budgets.

Bonus:
Experience with tools like
Klaviyo, ManyChat, or performance dashboards
is a plus.

Why Join Us

  • Join
    one of India's fastest-growing pet nutrition startups
    , backed by
    Wipro Consumer Care
    .
  • Work with a
    young, energetic, and pet-obsessed team
    that loves what they do.
  • See your strategies make a
    direct impact
    on healthier, happier pets across India.
  • Be part of a
    flat, fun, and fast-moving culture
    that rewards creativity and performance.


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