Performance & Growth Marketing Specialist (Quick Commerce)
2 days ago
We're Hiring: Performance & Growth Marketing Specialist (Quick Commerce)
Location:
On-site | Okhla, New Delhi
CTC:
₹5.0–7.0 LPA
Do you love pets as much as you love marketing?
At
Goofy Tails
, we're redefining pet nutrition in India with fresh, human-grade meals, broths, and treats — no fillers, no fluff, just real nutrition.
We're growing fast and looking for a
Performance & Growth Marketing Specialist
who can supercharge our performance across
Quick Commerce, Meta, and Google
.
What You'll Do
- Plan, execute, and optimize ad campaigns across
Blinkit, Zepto, Instamart, Meta, and Google
. - Collaborate with the
content and creative team
to scale top-performing ads and creatives. - Build and manage
retention funnels
across Meta, Google, email, and WhatsApp. - Drive
conversion rate optimization (CRO)
through A/B testing, landing page insights, and analytics. - Manage
media buying budgets
, ensuring cost-efficient scaling and measurable ROI.
Your KPIs
- Improve
ROAS
and
CAC:LTV ratio
month-on-month. - Drive measurable
growth in new user acquisition and repeat purchases
. - Elevate
brand recall and engagement
with data-driven creative and campaign strategies.
Who We're Looking For
- 2–4 years
of experience in
performance or growth marketing (D2C preferred). - Pet parent or passionate about animals
(non-negotiable ). - Proven expertise in
media buying, funnel optimization, and growth experiments. - Hands-on experience with
Meta Ads Manager, Google Ads, GA4, and Shopify analytics. - Thrives in a
fast-paced, creative startup
environment —
100% on-site role (Okhla).
Bonus points if you're both a dog parent and a cat parent
Extra credit for managing fur-sibling rivalries as gracefully as ad budgets.
Bonus:
Experience with tools like
Klaviyo, ManyChat, or performance dashboards
is a plus.
Why Join Us
- Join
one of India's fastest-growing pet nutrition startups
, backed by
Wipro Consumer Care
. - Work with a
young, energetic, and pet-obsessed team
that loves what they do. - See your strategies make a
direct impact
on healthier, happier pets across India. - Be part of a
flat, fun, and fast-moving culture
that rewards creativity and performance.
-
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