Performance Marketing Manager

1 week ago

Bengaluru, Karnataka, India STAN Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About STAN

Stan is India's leading gaming community platform with 25M+ downloads, consistently ranking

among the top social apps on the Play Store. It's the ultimate hangout spot for gamers to make

friends, play together, and engage in vibrant, creator-led communities. With deep social

engagement, in-app rewards, and strong creator monetization, Stan is shaping the future of

gaming culture in India.

Job Overview

STAN is looking for a data-driven, creative, and strategic
Performance Marketing Manager
to

lead our paid marketing efforts across multiple digital channels. You'll be responsible for scaling

user acquisition, driving engagement, and optimise campaigns for performance. If you thrive in

a fast-paced environment, love gaming and creators, and have a strong grasp of digital

advertising, we want you on the team.

Key Responsibilities

  • Plan, execute, and optimize performance marketing campaigns across platforms such as Meta (Facebook/Instagram), Google Ads (UAC, Search, Display), YouTube, and programmatic.
  • Own and manage paid user acquisition KPIs: CAC, ROAS, CPI, LTV, retention, and funnel performance.
  • Develop and test creative strategies with in-house design and video teams to improve click-through rates and conversion rates.
  • Analyze performance metrics, generate actionable insights, and produce regular reports for internal stakeholders.

  • Collaborate with product, growth, and content teams to align campaigns with overall business goals.

  • Identify new paid channels and growth opportunities (Snapchat, TikTok, influencer partnerships, affiliate).

  • Conduct A/B testing across targeting, creatives, landing pages, and bidding strategies.

  • Stay ahead of platform algorithm changes, ad policy updates, and digital marketing trends.

  • 3–5 years of experience in performance marketing, ideally with a B2C digital product or high-growth startup.

  • Proven track record of managing and scaling paid campaigns with 6–7 figure monthly budgets.
  • Hands-on experience with ad platforms including Meta Ads Manager, Google Ads, and MMPs like Appsflyer or Adjust.
  • Strong analytical mindset with proficiency in tools like Google Analytics, Excel, and dashboards (e.g., Looker, Tableau).
  • Creative problem-solving ability and a passion for growth.
  • Excellent verbal and written communication skills.
  • Interest in gaming, esports, or youth culture is a big plus.

Nice to Have

  • Experience working with gaming or creator-focused platforms.
  • Knowledge of organic growth channels and how they intersect with paid efforts
  • Familiarity with marketing automation and CRM tools.

Why Join STAN?

  • Work with some of the most influential creators and gaming communities in India.
  • Be part of a fast-growing, VC-backed startup shaping the future of fandom.
  • Competitive compensation, stock options, and performance bonuses.
  • Dynamic, collaborative culture with high ownership and fast decision-making.

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