Google Ads Specialist
2 weeks ago
Key Responsibilities / Activities:
- Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max, and Shopping).
- Perform keyword research, competitor analysis, and audience targeting.
- Write and optimize ad copies for high CTR and conversions.
- Manage daily budgets, bids, and campaign performance.
- Track, analyze, and report campaign results using Google Ads & Analytics.
- Run A/B tests for ads, landing pages, and bidding strategies.
- Optimize campaigns for conversions, cost per lead (CPL), and ROI.
- Stay updated with the latest Google Ads trends, policies, and best practices.
- Collaborate with the design and content team to improve ad creatives and landing pages.
Tools You Will Be Using:
- Google Ads (Search, Display, Shopping, YouTube, Performance Max)
- Google Analytics / GA4
- Google Tag Manager (GTM)
- Keyword Planner & Similar Tools (SEMrush, Ahrefs, Ubersuggest, etc.)
- Excel / Google Sheets (for reports & analysis)
- Looker Studio (Google Data Studio) for dashboards
Job Type: Full-time
Pay: ₹220, ₹350,000.00 per year
Work Location: In person
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