Senior Digital Marketing Executive
2 days ago
Key Responsibilities1. Digital Strategy & Planning
- Develop and execute digital marketing strategies tailored for residential and commercial real estate projects.
- Plan monthly lead generation goals and allocate budgets across platforms.
- Analyze market trends, competitor campaigns, and customer insights to refine strategies.
2. Performance Marketing
- Manage paid campaigns on Google Ads, Facebook/Instagram Ads, LinkedIn, YouTube, and Property Portals (99acres, MagicBricks, Housing, etc.).
- Optimize campaigns for maximum ROI, lead quality, and CPL (Cost Per Lead).
- Track daily performance and make data-driven adjustments.
3. Lead Management & CRM
- Coordinate with the Sales/Pre-Sales team to ensure smooth lead flow.
- Monitor lead quality through CRM tools and optimize campaigns accordingly.
- Ensure timely follow-up and remarketing campaigns.
4. SEO & Website Management
- Implement on-page and off-page SEO strategies to improve organic traffic.
- Coordinate website updates, landing page creation, and A/B testing.
- Ensure website content is up-to-date, project-focused, and optimized.
5. Content & Social Media Management
- Plan and oversee content creation for social media, blogs, reels, videos, and ads.
- Manage the brand's online presence across all social platforms.
- Develop engaging content strategies for project launches, offers, events, and site updates.
6. Analytics & Reporting
- Prepare weekly and monthly performance reports for management.
- Analyze campaign metrics such as CPL, CPA, CTR, and conversion ratios.
- Recommend actionable insights to improve digital performance.
7. Coordination & Vendor Management
- Work closely with creative agencies, video teams, portal managers, and freelancers.
- Ensure timely execution of marketing collaterals and campaigns.
8. Project Campaign Handling
- Plan and execute digital marketing activities for project launches, pre-launches, and events.
- Promote site visits, walk-ins, and project-specific lead generation campaigns.
Job Types: Full-time, Permanent
Pay: ₹30, ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
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