PPC Ads Specialist

3 days ago

Gurgaon, Haryana, India noon Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year

About the Role

We are seeking a results-driven
PPC Ads Specialist
to manage
Self-Serve Advertising (Sponsored Ads & Brand Ads)
on our platform. The role requires expertise in campaign setup, optimization, and reporting to maximize ROI while aligning with business goals.

Key Responsibilities

  • Plan, create, and optimize
    Sponsored Ads & Brand Ads
    campaigns.
  • Conduct keyword research and manage targeting strategies (exact, phrase, branded, generic).
  • Optimize bids and budgets to achieve KPIs (CTR, CPC, ATC, Orders, ROAS, etc.).
  • Track and analyze campaign performance, delivering actionable insights.
  • Collaborate with internal teams to ensure campaign strategies align with advertiser objectives.
  • Manage
    bulk uploads, campaign planners, and reporting dashboards
    .
  • Support ad creatives (copies, visuals) and conduct
    A/B testing
    .
  • Drive
    high serve rate, spend utilization, and overall ad performance improvements
    .

Key Skills & Qualifications

  • 2– 4 years of experience in
    PPC advertising, self-serve ads, or digital marketing platforms
    .
  • Strong knowledge of
    keyword targeting, bidding strategies, and ad formats
    .
  • Proficiency in
    Excel/Google Sheets
    and campaign management tools.
  • Analytical ability to convert data into actionable recommendations.
  • Strong communication and
    stakeholder management skills
    .
  • Familiarity with
    e-commerce advertising ecosystems
    is a plus.

Preferred Profile

  • Prior experience with
    Amazon Ads, Flipkart Ads, or similar self-serve ad platforms
    .
  • Advanced technical skills in
    campaign management and optimization
    .
  • Ability to handle
    multiple accounts in a fast-paced environment
    .

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