General Manager

General Manager – Sales & Service

Location: Kannur & Kasaragod, Kerala

Company: Veer Mahindra

Reporting To: CEO, Veer Mahindra

Job Type: Full-time | On-site

About Veer Mahindra

Veer Mahindra is one of North Kerala's most progressive Mahindra dealerships, with operations across Kannur and Kasaragod. Known for its customer-centric approach and high-performance culture, Veer Mahindra represents the perfect blend of innovation, integrity, and execution excellence in the automobile retail and aftersales domain.

We are looking for an experienced and dynamic General Manager – Sales & Service to lead our business operations across both districts. The ideal candidate will be a strategic thinker with strong leadership ability, deep automotive experience, and a passion for driving performance through people and process excellence.

Position Summary

The General Manager – Sales & Service will oversee all aspects of dealership operations — including Sales, Service, and Parts — ensuring consistent business growth, customer satisfaction, and profitability.

This position directly reports to the CEO and plays a key role in shaping Veer Mahindra's operational strategy and long-term vision.

Key Responsibilities

Sales Leadership

• Drive monthly and annual sales targets across all Mahindra models (3XO, Thar, Scorpio N, XUV700, Bolero, Supro, Veero, etc.).
• Oversee enquiry generation, lead management, conversion, and delivery processes.
• Plan and execute district-level sales campaigns, product launches, and customer engagement events.
• Monitor stock movement, market share growth, and dealer performance metrics.

Service & Aftersales Management

• Lead workshop operations with a focus on productivity, CX (Customer Experience ), other parameters set by Mahindra as well as revenue growth.
• Ensure adherence to Mahindra service standards, SOPs, and process audits.
• Drive profitability through service campaigns, extended warranty,RSA,VAS and parts sales.
• Strengthen customer retention and relationship programs.

Strategic & Financial Management

• Manage overall P&L, budgeting, and cost control for Sales and Service divisions.
• Report business performance, market trends, and operational challenges directly to the CEO.
• Align dealership objectives with Mahindra's corporate requirements and regional goals.

People Leadership

• Lead, coach, and motivate the Sales, Service, and CRM teams across both districts.
• Create a culture of ownership, performance, and accountability.
• Conduct regular reviews, performance evaluations, and staff training initiatives.

Customer Experience & Brand Building

• Ensure a seamless, high-quality customer journey across all touchpoints.
• Handle escalations personally and ensure timely resolutions.
• Maintain Veer Mahindra's brand reputation and visibility through local partnerships and digital presence.

Qualifications & Experience

• Bachelor's degree in Business Administration, Engineering, or related field (MBA preferred).
• 12–18 years of experience in automobile dealership operations, with at least 5 years in a senior management role.
• Strong knowledge of both Sales & Service operations (Mahindra experience preferred).
• Proven ability to manage multi-location teams and deliver consistent results.
• Excellent communication, analytical, and leadership skills.

Key Skills

• Strategic thinking and execution excellence
• P&L management and business acumen
• Team leadership and motivation
• Customer-centric decision making
• Process and compliance discipline
• Strong relationship-building and negotiation skills

Benefits

• Competitive salary with attractive performance-based incentives
• Company vehicle and travel allowances
• Health and insurance benefits
• Opportunity to work directly with the CEO in a leadership role
• Career growth in one of North Kerala's leading Mahindra dealerships

Job Type: Full-time

Schedule: Day shift | 6 days/week

Experience: Minimum 12 years (automotive dealership mandatory)

Location: Kannur / Kasaragod (must be open to travel between both districts)

How to Apply

Send your resume to

Subject: Application – General Manager (Sales & Service) | Veer Mahindra

Job Type: Full-time

Pay: ₹60, ₹90,000.00 per month

Work Location: In person