SEO & Performance Marketing Specialist

2 days ago

CBD Belapur Navi Mumbai Maharashtra, India STATTimes Marketing and Communication Pvt Ltd Full time

About Us:

With a startup-driven mindset and an expanding service portfolio, STATTimes Marketing & Communication Pvt. Ltd. is shaping impactful marketing through creative execution, audience-focused communication, and agile project delivery.

Based in CBD Belapur, Mumbai, STATTimes is an emerging media, marketing, and communications company led by a committed leadership team dedicated to building innovative communication solutions, strategic content frameworks, and media-led engagement for modern brands.

Who we are looking for?

We are looking for a data-driven and growth-oriented Digital Marketing professional with strong expertise in SEO, SEM, Performance Marketing, and Content Strategy, preferably with experience in news media, online publications, or event-based businesses.

The ideal candidate should understand audience behavior, traffic trends, and be able to scale organic and paid performance across platforms.

Search Engine Optimization (SEO)

  • Conduct keyword research, competitor analysis, and market trend study.
  • Optimize website structure, content, metadata, and internal linking.
  • Track and improve keyword rankings, site visibility, and SERP features.
  • Work with editorial teams to implement SEO best practices for news articles, blogs, and event pages.
  • Manage technical SEO audits (crawlability, indexing, site speed, schema markup).

Performance Marketing

  • Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
  • Manage campaign budgets, pacing, A/B testing, and landing page optimization.
  • Deliver growth-focused ROI through CPL, CPC, CTA, and conversion-driven strategies.
  • Monitor campaign analytics and implement data-backed decisions.

Digital Marketing & Growth

  • Create and implement holistic marketing strategies to drive website traffic, lead generation, and brand visibility.
  • Manage social media strategies for engagement, follower growth, and campaign execution.
  • Collaborate with content, editorial, and design teams to ensure brand consistency.
  • Execute email marketing, remarketing, and drip campaigns for event promotions.

Analytics & Reporting

  • Strong knowledge of Google Analytics (GA4), Search Console, Tag Manager, SEMrush, Ahrefs, SimilarWeb, etc.
  • Track KPIs: Organic traffic, CTR, CPA, Conversion rate, Engagement metrics.
  • Prepare weekly & monthly performance reports with insights and action plans.
  • Recommend strategic improvements based on analytical data.

Required Skills & Competencies

  • Proven experience (3–5 years) in SEO, SEM, Performance Marketing, and Digital Growth.
  • Experience working in News Media, Digital Publishing, or Event Management industries.
  • Strong understanding of news SEO (Top Stories, Discover, trending keywords, Google News).
  • Expertise in running paid campaigns and performance optimization.
  • Excellent analytical skills and ability to interpret data.
  • Good communication and collaboration skills.
  • Creative mindset with a problem-solving approach.

Preferred Qualification

  • Bachelor's degree in Marketing, Mass Communication, Business, or related fields.
  • Certifications in Google Ads, Meta Ads, SEO, or Digital Marketing.
  • Knowledge of event marketing funnels and lead-generation strategies.

Interested candidate can share their CV at or contact on

Job Types: Full-time, Permanent

Pay: ₹24, ₹50,458.00 per month

Work Location: In person

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