Key Account Manager

1 week ago

Bengaluru, Karnataka, India CHRO Consulting Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Location:
 Bengaluru / Hyderabad

Experience:
 5+ years of FMCG sales experience in Modern Trade segment.

Qualification:
Any Graduate, (MBA/PGDM preferred).

Industry:
 FMCG / Food Division / Beauty & Personal Care

Employment Type:
 Full-Time

About the Role:

We are looking for an experienced and dynamic Sales Professional (MT/Institutional Sales) to join our FMCG sales team in south. The ideal candidate should possess a strong background in managing large format retail chains, modern trade accounts, and institutional clients, with a clear understanding of sales operations, account planning, and revenue growth strategies.

This role is pivotal to driving visibility, volume, and profitability through key modern trade and institutional channels.

Key Responsibilities:

Modern Trade & Institutional Account Management:

  • Manage and develop strategic relationships with key accounts such as large format retailers (e.g., Big Bazaar, Reliance, Metro, DMart), cash & carry outlets, and institutional clients.
  • Ensure order generation, timely deliveries, and execution of promotional activities.

Sales Planning & Execution:

  • Develop and implement business plans for key accounts to achieve monthly, quarterly, and annual targets.
  • Monitor secondary sales and ensure stock availability at store levels.
  • Coordinate with supply chain and distribution partners for smooth execution of plans.

Negotiations & Business Development:

  • Lead annual business negotiations including TOTs (Terms of Trade), visibility agreements, and promotional calendars.
  • Identify and onboard new institutional clients and modern trade partners.
  • Maximize return on investment (ROI) from key accounts through joint business planning.

Promotions & Visibility:

  • Plan and execute brand activations, visibility drives, and promotions tailored to key account strategies.
  • Work closely with the marketing team to deploy in-store branding, sampling, and BTL (Below The Line) activities.

Data Analysis & Reporting:

  • Analyse sales data, consumer trends, and competitor activity to identify growth opportunities.
  • Prepare sales reports, forecast projections, and category performance reviews.
  • Track KPIs such as fill rates, sales contribution per account, and ROI on activations.

Key Requirements:

  • Minimum 5 years of experience handling Modern Trade FMCG sales.
  • Must have handled FMCG sales in Bengaluru/Hyderabad, specifically in food division or beauty/personal care division.
  • Proven experience handling key accounts.
  • Strong commercial acumen with hands-on experience in negotiations and customer engagement.
  • Excellent communication, presentation, and interpersonal skills.
  • Familiar with modern trade operational metrics like TOT, planograms, and sell through strategies.
  • Proficient in MS Excel, PowerPoint, and working knowledge of ERP/CRM systems.
  • Ability to travel for business development and account management as required.

Educational Qualifications:

  • Graduate in any stream (mandatory).
  • MBA/PGDM in Sales, Marketing, or Business Management is preferred.

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