Manager Digital Marketing

1 week ago

Mumbai, Maharashtra, India Xanadu Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Description – Digital Marketing Manager / Assistant Digital Marketing Manager

Role Purpose

The Digital Marketing Manager will be responsible for conceptualizing, executing, and monitoring integrated digital marketing campaigns with a focus on brand building, product launches, and performance-driven outcomes. The role involves strategic planning, operational execution, financial monitoring, and people management to enhance the company's digital presence and drive business growth.

Key Responsibilities

Strategic

  • Develop and execute integrated digital marketing campaigns for new product launches and long-term brand building.
  • Align campaigns with overall business objectives and market positioning.

Operational

  • Work closely with Presales and Sales teams to track and evaluate lead quality and conversion effectiveness.
  • Execute lead gen campaigns and coordinate with performance marketing agencies and media partners to ensure accurate and effective market communication.
  • Coordinate with external teams for the development of sales promotional material.
  • Deliver all digital marketing activities within the agreed budget and timelines.
  • Work with agencies to plan and develop diverse media campaigns.
  • Collaborate with internal and vendor teams for database marketing initiatives.
  • Manage design, content, and cost approvals with senior management.
  • Oversee day-to-day agency affairs and provide weekly campaign activity updates.
  • Manage vendor and media relationships effectively.
  • Drive pre- and post-campaign efforts including market research, competitive benchmarking, and trend analysis.
  • Initiate and execute branding and sales promotional activities.
  • The role may require travel to the site office and call centre.

Financial

  • Monitor and manage marketing budgets for allocated brands.
  • Ensure adherence to the annual marketing budget and control spends on promotions, advertising campaigns, and media buying.
  • Provide monthly updates on budget vs. spend.
  • Prepare reports and dashboards to measure campaign performance, ROI, and lead quality
  • Ensure high proficiency in MS Excel for data analysis, budgeting, and reporting.

People

  • Foster a performance-driven culture within the team.
  • Identify training needs to improve productivity and efficiency.

Qualifications & Experience

  • UG/PG in Marketing or related field.
  • Minimum 3+ years of experience in digital marketing, with a focus on large-scale real estate, commercial projects, or related sectors (luxury, automobiles, hospitality, BFSI).
  • Knowledge of integrated marketing strategies, digital media channels, and database marketing.
  • Proven track record of managing budgets, agencies, and vendor partnerships.
  • Excellent communication, analytical, and presentation skills.

Key Competencies

  • Strategic mindset with strong executional capability.
  • Ability to manage multiple campaigns and stakeholders simultaneously.
  • Strong financial acumen for budget planning and cost control.
  • Data-driven decision-making with attention to detail.

If this aligns with your skillset and ambition, share your profile at 𝐩𝐚𝐥𝐥𝐚𝐯𝐢..𝐢𝐧

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