Digital Marketing Manager

3 days ago

Mohali, Punjab, India Eminence Technologies Full time ₹ 40,000 - ₹ 10,00,000 per year

Candidate Profile:

  • In-depth understanding of both traditional and emerging marketing channels.
  • Expertise in SEO, SMO, PPC campaigns, Google Ads, and Meta Ads (Facebook/Instagram).
  • Excellent written and verbal communication skills.
  • Strong creative and innovative thinking abilities.
  • Proficiency in budget management across digital and traditional marketing campaigns.
  • Analytical skills to forecast, identify trends, and optimize campaign performance.
  • Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, and digital production.

Roles & Responsibilities / Key Responsibilities (KRAs):

  • Oversee and manage all marketing campaigns across digital and traditional platforms.
  • Design and implement comprehensive digital marketing strategies, including SEO, SMO, PPC, Google Ads, and Meta (Facebook/Instagram) Ads, to drive leads and business growth.
  • Ensure consistent messaging across all channels to attract new customers and retain existing ones.
  • Coordinate with cross-functional teams (product management, sales, and customer support) to align marketing strategies.
  • Manage and lead marketing and creative staff.
  • Conduct and lead market research initiatives to assess product/service viability.
  • Develop and oversee new marketing campaigns and digital initiatives.
  • Monitor ongoing marketing campaigns, ensuring adherence to deadlines and KPIs.
  • Regularly analyze and report on campaign performance, providing actionable insights.
  • Collaborate with media organizations, advertising agencies, and influencers.
  • Work closely with the sales team to produce and support effective lead-generation strategies.
  • Keep up-to-date with the latest marketing, technology, and industry trends.
  • Ensure brand consistency and growth through data-driven decision-making.

Required Skills and Qualifications:

  • Bachelor's degree (or equivalent) in Marketing, Communications, or a related field.
  • Proven track record in successfully developing and executing marketing plans, especially in SEO, SMO, PPC, Google Ads, and Meta Ads.
  • Strong project management, multitasking, and organizational skills.
  • Creative mindset with a metrics-driven approach to problem-solving.
  • Experience in leading marketing teams and collaborating with sales teams.
  • Strong decision-making and leadership skills.

Job Types: Full-time, Permanent

Pay: ₹400, ₹1,000,000.00 per year

Benefits:

  • Paid sick time
  • Paid time off
  • Provident Fund

Work Location: In person

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