Search Engine Optimization Executive

1 day ago

Gurgaon, Haryana, India Nandini Trading Co Full time ₹ 30,00,000 - ₹ 4,00,00,000 per year

A job description for a Search Engine Optimization (SEO) specialist involves developing and executing strategies to increase a website's visibility and organic traffic. Key responsibilities include performing keyword research, creating and optimizing content, conducting on-page and off-page SEO, building backlinks, and analyzing performance data using tools like Google Analytics. The role requires collaborating with other teams and staying updated on search engine algorithms. Key responsibilities

  • Keyword research: Identify and research relevant keywords to improve search rankings.
  • Content optimization: Ensure website content, including copy and landing pages, is optimized for search engines and user intent.
  • Technical SEO: Implement and monitor on-page and off-page SEO, including website architecture, content, and linking.
  • Link building: Develop and execute strategies to build high-quality backlinks from reputable sources to increase website authority.
  • Performance analysis: Use tools like Google Analytics to monitor website traffic, rankings, and user behavior, and generate performance reports.
  • Strategy development: Create and implement SEO strategies to achieve business goals and stay ahead of competitors.
  • Collaboration: Work with other teams, such as web developers, designers, and content writers, to ensure SEO best practices are followed.
  • Reporting and budgeting: Manage campaign budgets and report on key metrics and ROI.

Required skills and qualifications

  • Proven experience as an SEO specialist or in a similar role.
  • In-depth understanding of search engine algorithms.
  • Proficiency with SEO tools and platforms, especially Google Analytics.
  • Strong analytical skills.
  • Excellent written and verbal communication skills.
  • Ability to collaborate with cross-functional teams.
  • Knowledge of content management systems is often preferred.

Job Type: Full-time

Pay: ₹18, ₹30,000.00 per month

Work Location: In person

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