Paid Ads Executive

7 days ago


India Passionmojo Full time ₹ 4,00,000 - ₹ 8,00,000 per year
We are hiring for our Client.

Position: Paid Ads Executive Location: Remote Experience Required: Minimum 2 years
Job Overview: As a Paid Ads Executive, you will be responsible for managing and optimizing paid advertising campaigns across various platforms, including Meta (Facebook, Instagram) and Google Ads. Your expertise will play a crucial role in driving client success through effective campaign strategies, performance tracking, and budget management.Key Responsibilities:
  • Campaign Management: Develop, execute, and optimize paid advertising campaigns across Meta and Google Ads to meet client objectives.
  • Audience Targeting: Identify and target the right audience segments for campaigns, ensuring maximum reach and engagement.
  • Performance Analysis: Monitor and report on campaign performance metrics (CPM, CPC, CTR, ROAS, conversion rates) and provide actionable insights.
  • Budget Management: Plan and allocate budgets across different channels, maximizing ROI while adhering to client budgets.
  • A/B Testing: Implement and analyze A/B tests to improve campaign performance and optimize ad creatives.
  • Collaboration: Work closely with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
  • Trends Monitoring: Stay updated on the latest trends and best practices in digital advertising to continually refine strategies.
Qualifications:
  • Minimum 2 years of experience in paid advertising, with a strong focus on Meta Ads and Google Ads.
  • Proven track record in an agency environment, with at least 1 year of experience managing campaigns.
  • Strong analytical skills and experience in performance tracking and optimization.
  • Familiarity with tools like Facebook Ads Manager, Google Ads Dashboard, and third-party analytics platforms (e.g., Google Analytics, SEMrush).
  • Excellent written and verbal communication skills, with the ability to present data and insights clearly.
  • Creativity in ad copy and design, with an eye for detail.
  • Basic knowledge of SEO is a plus.
Personal Attributes:
  • Proactive and self-motivated, with a passion for digital marketing.
  • Adaptable to a remote work environment.
  • Eager to learn and stay updated on digital advertising trends.



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