Sales Engineer
2 weeks ago
Position Overview:
The Sales & Marketing Engineer will be responsible for driving business growth through active field sales, extensive mapping of industrial areas, and consistent engagement with existing and potential customers. This role demands a self-motivated professional capable of achieving sales targets through frequent site visits, strong relationship-building, and a thorough understanding of products and customer applications.
Key Responsibilities
Market Development & Industrial Mapping
- Conduct detailed mapping of industrial zones, manufacturing clusters, and upcoming project areas within the assigned territory.
- Identify and segment potential customers by industry type, scale, and application area.
- Maintain a structured database of industries, key decision-makers, and business potential.
- Continuously update market intelligence regarding competitors, new projects, and emerging opportunities.
Field Sales & Customer Engagement
- Ensure extensive field coverage with regular site visits across the assigned geography.
- Meet customers (end users, consultants, contractors, and OEMs) to generate enquiries and understand application requirements.
- Promote company products and solutions effectively, highlighting technical and commercial advantages.
- Conduct product presentations, demonstrations, and joint visits with technical teams where required.
- Achieve and exceed monthly and quarterly sales targets through systematic prospecting and closing.
Sales Process Management
- Prepare and submit quotations, proposals, and techno-commercial offers.
- Negotiate with clients to finalize orders within company pricing and policy guidelines.
- Coordinate with internal departments (design, logistics, service) to ensure smooth order execution and customer satisfaction.
- Maintain updated records of enquiries, offers, orders, and collections.
Marketing Coordination
- Work closely with the marketing team to plan promotional activities, exhibitions, and customer meets.
- Provide feedback on market trends and customer needs to support marketing campaigns.
- Assist in developing local marketing material and case studies based on successful applications.
Skills & Qualifications
- Bachelor's degree in Engineering (Electrical / Electronics / Instrumentation / Industrial preferred).
- Min 2–3 years of experience in industrial sales, B2B marketing, or project-based selling.
- Strong technical aptitude with ability to explain engineering products or systems.
- Proven experience in territory management, customer mapping, and sales target achievement.
- Proficiency in MS Office and CRM tools.
- Excellent communication, negotiation, and interpersonal skills.
- Willingness to travel extensively across assigned regions and industrial areas.
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