Sr. Product Marketing Manager, Global Marketing Promotions, Amazon Music

This job is with Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Description
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture, providing access to new releases and classic hits across iOS and Android mobile devices, PC, Mac, Echo, and Alexa-enabled devices including Fire TV and more. With Amazon Music, Prime members have access to ad-free listening of over 100 million songs in in shuffle mode, and top ad-free podcasts at no additional cost to their membership. Customers can also upgrade to enjoy the premium subscription service, Amazon Music Unlimited, which provides access to more than 100 million songs and the latest new releases in High Definition (HD), Ultra HD, and Spatial audio. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. For more information, visit or download the Amazon Music app.

We are looking for a seasoned Senior Product Marketing Manager to lead marketing and promotional campaign strategy, driving user acquisition through targeted outreach.

In this role, you will lead key promotional initiatives with partners and global stakeholders and will develop campaign strategies across the customer journey. You will work closely with various functions such as product, tech, creative, legal and finance to drive go-to-market plan for the programs, optimize existing promotional workflows, create and deliver against an experimental roadmap and help define long term promotional constructs to increase customer acquisition and retention.

Do you love Music? Are you excited about a marketing role with a global scope? Do you find solving challenging problems interesting? Come innovate with the Amazon Music team

Key job responsibilities

• Manage multi-million-dollar promotion budget, defining and executing promotional constructs that help drive KPI and ROI targets.
• Oversee end-to-end delivery of promotions, from creative ideation to execution, reporting and optimization.
• Partner with stakeholders and partners to create strong process and mechanisms for global implementation.
• Create and execute against an experimentation roadmap to inform long term strategy and continuously optimize existing offers, creatives and messaging.
• Maintain Amazon Music's brand and voice, while highlighting the unique value proposition of each partner participating in the campaign
• Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders and leadership.

Basic Qualifications

• 8+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

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