Sr Product Marketing Manager, Owned

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture, providing access to new releases and classic hits across iOS and Android mobile devices, PC, Mac, Echo, and Alexa-enabled devices including Fire TV and more. With Amazon Music, Prime members have access to ad-free listening of over 100 million songs in in shuffle mode, and top ad-free podcasts at no additional cost to their membership. Customers can also upgrade to enjoy the premium subscription service, Amazon Music Unlimited, which provides access to more than 100 million songs and the latest new releases in High Definition (HD), Ultra HD, and Spatial audio. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. For more information, visit or download the Amazon Music app.

We are looking for a Product Marketing Manager to lead Marketing Technology (MarTech) and Owned & Operated (O&O) campaign development across Outbound (email, push notifications, WhatsApp), Retail, and Landing Pages. This role will be the primary point-of-contact to funnel India O&O strategic insights across marketing channels to drive further India growth. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will ensure India campaigns meet Global and Central team guardrails while maintaining high performance standards. You will also work cross-functionally with Growth, Product, Promotions, and Data teams to drive Amazon Music growth. A successful candidate will demonstrate passion for owned channel marketing, continuous A/B testing, and strong analytical instincts. We seek a data-driven marketer and leader who's energized to accelerate growth and eager to explore new learning opportunities and scale successful initiatives. This role sits in Mumbai, reporting into a US-based team.

Key job responsibilities

• Lead development and definition of Marketing tool requirements for Owned & Operated Channels, working with Product Manager, Tech Leads, and Global O&O team to scale MarTech capabilities to Region
• Build testing roadmap and lead experimentation execution for Amazon Music across the customer lifecycle. Test and learn across new placements, managing multivariate and A/B testing campaigns.
• Own strategy, execution and performance in Owned & Operated campaigns, including messaging and localization. Establish ongoing creative refresh and optimization program.
• Optimize conversion rates and funnel analytics with BIEs and Data Science. Set KPIs, establish reporting and review measurement and performance.
• Establish reports and perform detailed analysis to drive insights to increase acquisition and engagement across owned & operated marketing channels and campaigns.
• Complete weekly, monthly, and quarterly performance business reviews and projections for campaigns, channels, and overall O&O, showcasing results the team has delivered and presenting to country and executive leadership.

About the team

Imagine being part of an agile team where your ideas have the potential to reach millions. Picture working on innovative consumer-facing products, where every team member is critical in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life. Everyone on our team has a meaningful impact on product features, new directions in streaming and customer engagement.

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

• Experience with customer segmentation, profiling, and targeting
• Experience creating and executing CRM channels such as email and push

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