Marketing Executive
1 day ago
Agri Marketing Executive
Location: Pune (on-site; relocation required)
Experience: 0–3 years
About us
Agrograde is one of India's leading agri-robotics and industrial automation startups. Our AI-powered optical sorting systems are setting the benchmark for affordability and robustness in real-world packhouses and farm gates. We're backed by IIM A Ventures, Social Alpha, Villgro, and Aligned Ventures, with recognition from BSE, NITI Aayog, Mahindra MDE, BOSCH DNA Accelerator, IIT Kanpur, Tata Trusts, Samunnati, MANAGE, Gastrotope, and NASSCOM 10K.
Our brands: Agrograde, GradePlus, IG Agrograde, Occipital Tech.
Job role
You'll research, write, and produce text + video content on horticulture post-harvest practices: grading, sorting, storage, packaging, logistics, and the implications for farmers, aggregators, processors, and retailers. You'll also develop forward-looking pieces on how the future of food supply chains should be built: what tech is needed, what's feasible today, and what's next.
This is a hands-on role: expect field visits, farmer and FPO interviews, and data-driven reports.
Responsibilities
Research & Reporting
- Write explainers, industry notes, and whitepapers on post-harvest supply chains in fruits and vegetables.
- Convert field learnings into case studies and before-after analyses (costs, recovery %, rejection reasons).
- Track policies, standards, and market shifts; turn them into easy-to-understand briefs for the audience.
Content Production
- Script, shoot, and edit short-form videos (reels/shorts) and 3–8 min explainers.
- Create visual assets (charts, workflows, checklists) that simplify complex ideas.
- Repurpose long-form pieces into social posts, carousels, emailers, and PR pitches.
Thought Leadership
- Publish perspectives on different aspects of the supply chain
- Work with product/engineering to translate tech into useful buyer education.
Requirements
- Care about fixing post-harvest inefficiencies and can defend claims with data.
- Enjoy spending time on the floor—farms, mandis, FPOs, packhouses—talking to operators.
- Can switch between deep research and crisp, simple storytelling.
- Have a degree in Agriculture/Agri-Business (or equivalent).
- Have in depth knowledge of post-harvest handling for horticultural crops
- Strong writing in English; comfortable in Hindi. (Marathi is a plus.)
- Video skills: scripting, basic and shooting.
- Comfortable with data and visuals (Google Sheets, basic charts).
- Willingness to travel for field shoots and interviews across India.
- Ability to relocate to Pune and work on-site.
- Prior internships or 0–3 years in agri content, ag-marketing, ag-extension, or trade media.
- Experience creating technical explainers, SOPs, or training content.
- Comfort interviewing founders, farmers, traders, and plant managers.
CTC for marketing executive: 2.4-3 LPA
Job Type: Full-time
Pay: ₹20, ₹25,000.00 per month
Benefits:
- Paid sick time
Experience:
- Creative writing: 1 year (Required)
- Content marketing: 1 year (Preferred)
Work Location: In person
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