Digital Marketing Executive

3 days ago

PimpriChinchwad, Maharashtra, India Rishab Industries Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Job Description: Digital Marketing Executive

Location: Pune, India

Department: Growth & Marketing

Reports To: Head of Sales/Marketing

About Rishab Industries

Were a leading Indian OEM manufacturing Power Distribution Units (PDUs) and Isolation Transformers for data centres, with 1,400+ installations nationwide. We compete with global players like Schneider/ABB and hold CE + ISO 9001 certifications (UL pending). Join us to amplify our digital growth during a pivotal expansion phase.

Youre Mission

Drive data-driven digital strategies to establish Rishab as Indias top PDU/transformer brand, generate qualified B2B leads, and support global market entry post-UL certification.

Key Responsibilities

  1. Strategic Brand Building

  2. Develop technical content (blogs, whitepapers, and case studies) highlighting 1,400+ installations vs. competitors.

  3. Craft narratives around certifications (CE, ISO 9001, UL*) for data centre operators/consultants.

  4. Secure features in industrial publications (e.g., OEM Update) and manage trade show promotions.

  5. Lead Generation & Campaigns

  6. Run targeted Google/LinkedIn/Meta Ads for keywords: "PDU manufacturer India," "data centre transformers."

  7. Design multi-channel campaigns (email + social + SEO) using Hub Spot/Mail chimp.

  8. Optimize website UX (Word Press/CPanel) for lead capture.

  9. Digital Visibility & Analytics

  10. Execute SEO/SEM for industrial keywords (e.g., "UL 506-compliant PDUs").

  11. Track KPIs (Google Analytics, SEMrush): Lead conversion, traffic quality, ROI.
  12. Report performance tied to sales goals (e.g., lead-to-deal conversion rate).

Skills We Value

Must-Haves

  • 3–5 years in B2B digital marketing (industrial/IT hardware preferred).
  • Expertise in SEO/SEM, Google/LinkedIn/Meta Ads, and content creation for technical audiences.
  • Proficiency in Word Press, CPanel, Google Analytics, and CRM tools (Hub Spot/Mail chimp).
  • Ability to repurpose engineering specs into compelling marketing narratives.

Nice-to-Haves

  • Familiarity with data centre/electrical sectors.
  • Basic HTML/CSS or design skills (Canvas).
  • Experience with influencer/community outreach.

Qualifications

  • Education: BE/BTech (preferred) or equivalent + certifications (Google, Meta, Hub Spot).
  • Portfolio: Showcasing B2B campaigns, technical content, and SEO results.

Why Join Us?

  • Impact: Shape the digital voice of an Indian OEM challenging global giants.
  • Growth: Lead international expansion efforts post-UL certification.
  • Culture: Collaborative environment valuing NCC-style discipline & execution rigor.

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