E-commerce PPC Specialist

3 days ago

Cochin, Kerala, India PRiiS Go PVT LTD. Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Company Description

PRiiS Go PVT LTD, founded by Sunil Abraham, is dedicated to offering high-quality products at an affordable price. Our product line includes top-rated cosmetics, marketed and distributed under brand names "BSY" and "Malano," recognized for quality and value. We manufacture all our products with our sister firm, Priis Global PVT LTD., based in Kannur, Kerala, ensuring top-notch quality using the finest ingredients. With a global presence in countries like India, the USA, Canada, the UAE, and Mauritius, our commitment to quality, affordability, and customer satisfaction continues to drive our growth in the cosmetics industry.

Role Summary


• Manage, plan, execute, and optimize paid advertising campaigns on Amazon, USA, UK, Flipkart, Blinkit, Zepto, Bigbasket, Meesho, Myntra, and Swiggy.


• Drive sales growth, optimize ad spend, and achieve target ACoS / ROAS.


• Oversee keyword and catalog optimization, ensuring both paid and organic growth.


• Collaborate with internal teams (catalog, pricing, creative, and operations) for campaign excellence.

Key Responsibilities


• Build and manage marketplace ad strategies.


• Execute Sponsored Products, Sponsored Brands, Sponsored Display, and other ad formats.


• Manage bidding, budgeting, targeting, keyword research, and campaign optimization.


• Conduct A/B testing, performance experiments, and implement learnings.


• Track and optimize ACoS, ROAS, TACoS, CTR, CPC, and conversion rates.


• Maintain profitability at SKU/category level through performance and listing optimization.


• Coordinate for listing updates, deals, and promotions with cross-functional teams.


• Create and automate performance dashboards & weekly/monthly reports.


• Identify and reduce wasted ad spend (irrelevant keywords, low-performing placements).


• Develop playbooks for campaign management and scaling

Must-Have (Non-Negotiable) Skills


• 5 – 8 years of hands-on experience managing Amazon Ads/AMS, Flipkart Ads and other market places.


• Proven record of achieving ACoS / ROAS / GMV targets.


• Strong analytical skills with Excel / Google Sheets (Pivot, VLOOKUP/XLOOKUP, formulas).


• Experience using Seller Central / Vendor Central / Flipkart Seller Hub.


• Familiarity with performance metrics (ACoS, TACoS, ROAS, CTR, CR, CVR, CPC).


• Analytical mindset — able to translate data into insights and actions.


• Experience with A/B testing and experimentation.

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