PPC Analyst

1 week ago

Cochin, Kerala, India SBSOL DIGITAL PRIVATE LIMITED Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Work Location:
Palarivattom, Kochi, Kerala

Work Shift:
US Shift (6:00 p.m. – 3:00 a.m.), Monday to Friday

Compensation:
Competitive salary as per industry standards, along with statutory benefits, health insurance, and additional perks.

About the Role:

SBSOL Digital Pvt. Ltd. is offering an exciting opportunity to join our US digital marketing team as a PPC / AdWords Analyst. This role is ideal for individuals passionate about digital advertising and performance marketing. You will be working closely with our international clients, particularly managing paid marketing for a US-based e-commerce portal:

Key Responsibilities:

  • Manage and optimize PPC campaigns, including shopping ads, search ads, and remarketing campaigns for the US e-commerce market.
  • Conduct comprehensive keyword and negative keyword research to improve campaign performance.
  • Adjust and refine bidding strategies across various parameters such as keyword, placement, device, geography, and demographics.
  • Monitor daily account performance, identify underperforming keywords, and ensure campaigns remain within allocated ad budgets.
  • Maintain and improve essential performance metrics such as quality score, impression share, CTR, and ROI.
  • Generate performance reports by tracking key indicators, analyzing trends, and identifying opportunities for campaign growth and improvement.

Desired Skills & Experience:

  • Prior experience in managing paid digital campaigns.
  • Hands-on knowledge of Google Ads (AdWords), Google Analytics, Facebook Business Manager, and other paid media platforms.
  • Understanding of different campaign types, including shopping, search, and remarketing.
  • Strong analytical and problem-solving skills with a keen attention to detail.
  • Excellent communication and interpersonal skills.
  • Ability to create performance reports with clarity and actionable insights.
  • Creative thinker with a strategic mindset and a passion for digital marketing.

Why Join Us?

  • SBSOL had won Kerala Government Chief Ministers' Excellence Award 2025 for being the Top Company in IT Sector in terms of Employee Relations and Labour Compliance.
  • Opportunity to be part of a growing digital marketing team serving international clients.
  • Exposure to diverse and dynamic campaigns with real-time impact.
  • Attractive compensation package with comprehensive benefits.

Contact HR Team:
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