Marketing Automation Manager

5 days ago

Gurgaon, Haryana, India MYTVS Full time ₹ 4,20,000 - ₹ 8,40,000 per year

B2C Customer Journey & Engagement Manager

Role Objective:

To build and continuously grow a strong base of active myTVS consumers by designing and executing digital engagement programs — including email, WhatsApp, Instagram, and outbound communication — that drive repeat purchases, referrals, and long-term brand loyalty.

  • Consumer Database Management
  • Build, segment, and manage an updated B2C customer database across all channels (e-commerce, CRM, WhatsApp, call centre, etc.).
  • Maintain hygiene, deduplication, and data enrichment for targeted campaigns.
  • Customer Engagement Campaigns
  • Plan and execute personalized campaigns via email, WhatsApp, SMS, and outbound calling.
  • Create drip campaigns for new buyers, inactive users, repeat buyers, etc.
  • Coordinate with the design/marketing team for creatives, offers, and launch videos.
  • Social & Digital Retargeting
  • Run Instagram/Facebook custom audience ads for retargeting past customers.
  • Coordinate with the digital agency for pixel setup and conversion tracking.
  • Automation & Tools
  • Use tools like HubSpot, Zoho CRM, Mailchimp, WebEngage, Interakt, or Gupshup to automate the customer journey and measure results.
  • Ensure all communication complies with opt-in norms and brand tone.
  • Outbound & After-Sales Activation
  • Plan periodic outbound call drives for product feedback, repeat purchase reminders, and cross-selling.
  • Coordinate with internal call centre teams to track conversions.
  • Analytics & Reporting
  • Track metrics like open rates, CTRs, conversion %, repeat purchase %, customer lifetime value (CLV), and churn.
  • Present a monthly dashboard to the CEO/marketing head on engagement ROI.

Desired Skills & Experience:

Experience

3–6 years in B2C marketing / CRM / retention roles in FMCG, D2C, or consumer electronics sectors.

CRM Tools

Hands-on experience with tools like WebEngage, MoEngage, Klaviyo, HubSpot, or Zoho CRM.

WhatsApp & Email Automation

Should have managed WhatsApp Business API (via Interakt, Gupshup, or Zoko) and email workflows.

Digital Ads

Basic knowledge of running custom audience ads and remarketing on Instagram/Facebook.

Data Skills

Comfort with Excel/Google Sheets, campaign segmentation, and basic data interpretation.

Content Coordination

Ability to brief the creative/design team for campaign visuals, offers, and product videos.

Communication

Strong command of written English & Hindi; creative and empathetic communication tone.

Mindset

Analytical yet customer-obsessed; eager to experiment and measure every initiative's ROI.

Job Types: Full-time, Permanent

Pay: ₹50, ₹70,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Provident Fund

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