Regional Marketing Lead, Portfolio – Software

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us

Job Description

Job Summary:

Rockwell Automation is hiring regional Lead who will be the strategic partner and growth enabler for the Software & Control portfolio by leading the development of SWC portfolio marketing plans to support Asia Pacific and sub-region BU business goals and strategic priorities.

You will report to Senior Marketing Manager ,SWC Software and will be based in Gurgaon India, working in hybrid mode.

Your Responsibilities:

• Develop and execute the annual SWC portfolio marketing plan in partnership with the Business Unit management and field marketing teams which supports the AP and subregion strategic growth priorities driving solid focus on ROI, strengthening Rockwell Automation brand and accelerating customer decision-making/buying process.
• Define metrics to measure Return on investment for all marketing activities as defined in the Marketing plan.· Monitor important regional market trends and the competitive landscape to identify market opportunities and areas for growth for the portfolio.
• Support goal agreement and collaboration between BU leaders, Field Marketing and sales on execution of portfolio activities including programs and launches.
• Collaborate with the global portfolio marketing team in global portfolio programs planning to support AP business objectives and market opportunities; get alignment on results and lead program execution in AP.
• In support of the AP specific Portfolio our priorities, plan, develop and lead execution of integrated AP focused portfolio marketing programs that drive revenue growth in AP.
• Drive effective product launches through proper launch process and stakeholder management.
• In conjunction with wider AP marketing team plan and drive implementation of all portfolio market campaigns, programs, launches as per the marketing plan, ensure adherence to budget, perform ROI analysis on all marketing activities.
• Maintain regular engagement with AP BU stakeholders for marketing plan alignment and buy-in.

The Essentials - You Will Have:

• Bachelor's Degree in marketing / Business Management / Engineering or equivalent·
• 10 or more years of experience and 6 to 8 years of B-to-B marketing experience in technology or software industry·
• Track record of effective collaboration across multiple business functions and leading cross-functional teams·
• Proficient in project management to manage projects proficiently, efficiently, and with full accountability for project results.
• Ensuring that all constituent partners and associates for successful project implementation are managed and coordinated to completion of project goals.
• Understanding of marketing infrastructure requirements, including marketing automation, digital and social marketing, business intelligence and analytics·
• Solid business and financial acumen to develop and deliver on marketing plan.

The Preferred - You Might Also Have:

• Business partnering capability to get alignment with sales organization on marketing plan
• Strong collaboration, influencing and negotiations skills.
• Ability to navigate and resolve complex situations involving multiple stakeholders.
• Advanced planning and organization capabilities for timely execution of priorities.
• Able to balance between providing strategic oversight and hands-on execution.

What We Offer:

Our benefits package includes …

• Comprehensive mindfulness programs with a premium membership to Calm
• Volunteer Paid Time off available after 6 months of employment for eligible employees.
• Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
• Employee Assistance Program
• Personalized wellbeing programs through our OnTrack program
• On-demand digital course library for professional development

... and other local benefits

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

#LI-Hybrid or #LI-DB2

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.