Influencer Marketing Specialist
2 weeks ago
Key Responsibilities
- Identify and onboard influencers across Instagram, YouTube, LinkedIn, and other platforms relevant to both EdTech and Overseas Education.
- Create and manage influencer campaigns for training programs, placement stories, study abroad success journeys, and special events.
- Negotiate partnerships, track deliverables, and ensure influencer content aligns with brand values and compliance.
- Work closely with the digital marketing team to integrate influencer campaigns into overall marketing strategies.
- Monitor performance metrics (reach, engagement, conversions) and prepare campaign reports.
- Stay ahead of trends in influencer marketing, particularly in education and overseas consulting sectors.
- Support storytelling—help influencers create reels, vlogs, testimonials, and interactive campaigns that build trust and credibility.
Qualifications & Skills
- Bachelor's degree in Marketing, Communications, or related field.
- 1–3 years of influencer marketing, digital PR, or social media experience.
- Strong communication and relationship-building skills.
- Familiarity with analytics tools (Meta Business Suite, YouTube Studio, LinkedIn Analytics, etc.).
- Creative mindset with the ability to design campaigns tailored for both education and overseas markets.
- Prior exposure to EdTech, training, or overseas consultancy will be an added advantage.
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