Influencer Marketing Specialist

2 weeks ago

Thiruvananthapuram, Kerala, India Cokonet Academy Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities

  • Identify and onboard influencers across Instagram, YouTube, LinkedIn, and other platforms relevant to both EdTech and Overseas Education.
  • Create and manage influencer campaigns for training programs, placement stories, study abroad success journeys, and special events.
  • Negotiate partnerships, track deliverables, and ensure influencer content aligns with brand values and compliance.
  • Work closely with the digital marketing team to integrate influencer campaigns into overall marketing strategies.
  • Monitor performance metrics (reach, engagement, conversions) and prepare campaign reports.
  • Stay ahead of trends in influencer marketing, particularly in education and overseas consulting sectors.
  • Support storytelling—help influencers create reels, vlogs, testimonials, and interactive campaigns that build trust and credibility.

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, or related field.
  • 1–3 years of influencer marketing, digital PR, or social media experience.
  • Strong communication and relationship-building skills.
  • Familiarity with analytics tools (Meta Business Suite, YouTube Studio, LinkedIn Analytics, etc.).
  • Creative mindset with the ability to design campaigns tailored for both education and overseas markets.
  • Prior exposure to EdTech, training, or overseas consultancy will be an added advantage.

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