Digital Marketing Lead
12 hours ago
About the Role
We are seeking an experienced Performance Marketing Manager with strong expertise in paid advertising, social media strategy, and campaign optimization. This role focuses on driving measurable growth through Meta Ads, Google Ads, and paid social campaigns, while collaborating closely with content, design, and product teams.
SEO experience is not a priority—we are looking for someone who excels in performance-focused, data-driven advertising.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
- Develop paid social strategies aligned with broader marketing goals and content calendars.
- Build full-funnel campaign strategies across awareness, consideration, and conversion.
- Conduct audience segmentation, create and optimize custom & lookalike audiences.
- Manage campaign budgets, forecasting, pacing, and reporting on CPA, ROAS, CTR, CPL, and other performance KPIs.
- Continuously test ad creatives, messaging, formats, and targeting strategies.
- Work with social media and creative teams to align paid and organic strategies.
- Analyze performance data, generate insights, and provide frequent reporting to leadership.
- Stay updated on platform algorithm changes, tools, and best practices.
Required Skills & Experience
- 3–6 years of hands-on experience in performance marketing with proven ROI.
- Strong working knowledge of Google Ads and Meta Ads Manager.
- Experience with campaign scaling, retargeting, and conversion tracking.
- Proficiency in GA4, Google Tag Manager, tracking pixels, and attribution models.
- Experience in social media planning and campaign-led content coordination.
- Strong analytical and data interpretation skills.
- Comfortable managing medium to large budgets.
Bonus (Nice to Have)
- Experience with TikTok, LinkedIn, or programmatic platforms.
- Experience in building dashboards or using tools like Looker Studio, HubSpot, or CRM systems.
- Experience working with creative teams or agencies.
Personal Attributes
- Data-driven mindset and strong problem-solving skills.
- Proactive, ownership mentality, and results-focused.
- Strong communication and collaboration skills.
What Success Looks Like
- Improved ROAS & reduced CPA.
- Successful scaling of campaigns while maintaining efficiency.
- Predictable and stable performance outcomes.
- Strategic alignment between paid and organic activities.
Job Types: Full-time, Permanent
Pay: ₹30, ₹50,000.00 per month
Benefits:
- Flexible schedule
- Internet reimbursement
- Paid sick time
Application Question(s):
- Top platforms or websites worked with recently
List top 5 platforms or websites you have worked on in the last 12–24 months. For each, mention website name, industry, your role, duration, average monthly organic traffic handled, and average monthly paid (inorganic) traffic handled.
- How many total years of experience do you have in SEO?
How many total years of experience do you have in paid ads (PPC)?
- Do you handle Google Ads (Search, Display, YouTube, Performance Max)?
Do you handle Meta Ads (Facebook and Instagram)?
Do you handle LinkedIn, Twitter/X, TikTok, or other platforms? Please specify.
- What is the highest monthly ad spend you have managed for a single client?
Which platforms was this budget spent on?
- What is the total Google Ads spend you have managed in the last six months?
What was the average monthly Google Ads spend?
Which campaign types have you managed (Search, Display, YouTube, Performance Max, Shopping)?
- What is the highest monthly organic traffic you have achieved for any website?
What was the industry?
What was your role in achieving this traffic (on-page SEO, technical SEO, content, link building, or full ownership)?
- Best ROAS or ROI achieved
Best CPA or CPL achieved
Any significant traffic, revenue, or lead growth percentages
Work Location: In person
-
Digital Marketing Manager
18 hours ago
Salt Lake City, West Bengal, India Corelynx Solutions Pvt Ltd Full timeGreetings from Corelynx Solutions Pvt. Ltd.We are pleased to share an exciting career opportunity for the position of Digital Marketing Manager with our organization.About the CompanyCorelynx Solutions Pvt. Ltd. is a fast-growing IT/ITES organization specializing in advanced CRM and enterprise software products designed to streamline customer relationship...
-
Social Media and Marketing Manager
1 week ago
Salt Lake City, West Bengal, India Jackfruit Web Full time ₹ 3,00,000 - ₹ 9,00,000 per yearJob Title: Project & Marketing Coordinator – Website Design & Digital Marketing (Remote)Company: JackfruitWeb(A full-service Website Design & Digital Marketing Agency)Job Type: Full-Time / Part-Time (Remote)About the Role:JackfruitWeb is seeking a Project & Marketing Coordinator who will play a key role in arranging and managing website design, digital...
-
Marketing Executive
14 hours ago
Salt Lake City, West Bengal, India Assurex e-consultant Full timeJob Title: Marketing Executive (Freshers Only)Location: Kolkata (Candidates from Kolkata or nearby areas only)Salary: ₹10,000 – ₹12,000 (In-hand)Job Type: Full-TimeJob Description:We are looking for a energetic and motivated Marketing Executive (Fresher) who can help us grow our digital marketing business by reaching out to new clients and who want to...
-
Sales Coordination
16 hours ago
Salt Lake City, West Bengal, India ICA Edu Skills Full timeJob Description: Sales CoordinationCompany: ICA Edu Skills Pvt. Ltd.Location: Salt Lake, Sector V – KolkataExperience: 1–4 YearsEmployment Type: Full-Time | On-siteDepartment: Sales Support / Digital OperationsAbout the CompanyICA Edu Skills Pvt. Ltd. is a leading vocational education and skill development organization, delivering industry-relevant...
-
Content Executive
1 week ago
Salt Lake City, West Bengal, India Whizsoul Consulting Pvt Ltd Full timePosition: Content & Communication ExecutiveCompany: WhizSoul Consulting Private LimitedLocation: Salt Lake, Sector 3, Kolkata (On-site)About WhizSoul Consulting Pvt. Ltd.WhizSoul Consulting Private Limited is a next-generation AI and software development company based in Salt Lake, Sector 3, Kolkata. We develop intelligent, high-impact solutions for...
-
Illustrator and Animator
12 hours ago
Salt Lake City, West Bengal, India SuperTeams Full timeis building AI-enabled data-centric workflows for businesses, with deep integration of emerging AI technologies. We are seeking a talented and creative Illustrator and Animator to join our team on a freelance/ part-time basis. The ideal candidate should have a strong portfolio showcasing their ability to create captivating illustrations and animations. You...
-
Digital Marketing Executive
5 days ago
Salt Lake City, India WBH DIGITAL SOLUTIONS PRIVATE LIMITED Full time**Digital Marketing Executive - WBH Digital Solutions Pvt. Ltd.** - **Location**: Aurora Waterfront, GN 34/1, beside IEM Ashram Building, GN Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091 - **Job Type**: Full-Time | Work From Office - **Experience**: 1 year - **Salary**: As per industry standard - **Working Hours**: Monday to Friday, 6 am - 3 pm |...
-
Digital Marketing Executive
1 week ago
Salt Lake City, India Gangotri Group Full time**Online Marketing Executive Requirements**: - Graduate or degree in related field. - Good knowledge of relevant computer program. - Excellent Communication skills and Presentable. - Ability to learn about the products or Services and describe/explain them to prospect. - Experience from Real estate Industry preferable. **Online Marketing Executive...
-
Digital Marketing Intern
22 hours ago
Salt Lake City, India Webfrnz Technologies Full time**Responsibilities**: Managing Digital marketing tools Working on website backlinks. Assisting in lead generation for new Clients Assisting in video marketing initiatives Managing Facebook page, campaigns, and the on and off-page SEO Creating content for articles and blog posts **Job Types**: Full-time, Internship Contract length: 3...
-
Digital Marketing Executive
7 days ago
Salt Lake City, India Adwalnut Technologies Private Limited Full timeWe are looking for Fresher or Experienced **Digital Marketing Executive **to assist in the planning, execution and optimization of our online marketing efforts. **Key Skills**: Should have knowledge of MS-Office, MS-Excel, Mail Checking & MS-Outlook etc. **Responsibilities**: - Assist in the formulation of strategies to build a lasting digital connection...
-
Social Media Marketing/digital Marketing
1 week ago
Salt Lake City, India Green Reef Outsourcing Pvt Ltd Full timeUrgent requirement of Digital Marketing/Social media executive with good English and content creation expertise. Should be efficient in handling Facebook, Instagram, YouTube, Twitter, and Linked In. Should be able to run campaigns on social media.Immediate recruitment. Coordinate closely with the design team - Strategizing content and other activities for...
-
Data Operator Trainee
1 week ago
Salt Lake City, India PAS Digital Technologies Full time**About Pas Digital Technologies** Pas Digital Technologies is a 21st-century startup that goes beyond branding. We are passionate about digitally transforming our clients' businesses into scalable growth engines. At Pas Digital Technologies, we believe in harnessing the power of digital innovation to drive business success and create impactful customer...
-
Education Marketing
1 week ago
Salt Lake City, India Assignedge Network Pvt Ltd Full time**Job Title** Education Marketing Executive **Location** Salt Lake Kolkata **Employment Type** Full Time **Experience** 2 to 5 Years **Qualification** Bachelors Degree any stream preference for Marketing Business or Education **Salary Range** 30000 to 35000 per month **Key Responsibilities** - Plan and execute marketing campaigns to promote educational...
-
Digital Marketing
1 week ago
Salt Lake, Kolkata, West Bengal, India unnatim payments private limited Full timeJob SummaryWe are looking for a results-driven Digital Marketing professional to develop, implement, track, and optimize our online marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools, strategies, and analytics, and be able to lead integrated digital marketing campaigns from concept to...
-
Hiring Freshers for Digital Marketing
1 week ago
Salt Lake, Kolkata, West Bengal, India Skybound Digital Pvt Ltd Full time1. You will be required to perform SEO tasks given by your team leader. 2. Assist in social media posting on platforms. 3. Handle Branding & other Digital Marketing Tasks Who can apply; 1. People willing to learn & work in Digital Marketing 2. People who are quick learners 3. People with good communication field and interested in Digital Marketing can...
-
Digital Marketing Manager
19 hours ago
Salt Lake, Kolkata, West Bengal, India FreEMI Full timeRole DescriptionThis is a full-time on-site role for a Digital Marketing Manager located in the Greater Kolkata Area. The Digital Marketing Manager will be responsible for overseeing digital marketing campaigns, managing social media marketing, leading generation strategies, and conducting web analytics. The role also involves developing and executing...