Senior Manager – YouTube
3 days ago
About the Role
We are looking for a strategic, data-driven
Senior Manager – YouTube
to own and scale our YouTube ecosystem end-to-end. This role is perfect for someone who lives and breathes YouTube, understands the platform's algorithm in depth, and can turn insights into high-performing content strategies. You will lead growth, content, collaborations, and experimentation across multiple YouTube channels.
What You'll Own
- Build and execute the
YouTube growth strategy
across channels. - Lead
content planning, scripting, production, and publishing
with internal and external teams. - Optimize videos for
CTR, watch time, retention, and search
. - Analyze performance using YouTube Analytics, competitive tools, and audience insights to drive decisions.
- Own
channel hygiene
— metadata, thumbnails, playlists, uploads, SEO. - Manage
creator collaborations, partnerships, and influencer features
. - Drive
experiments
(formats, thumbnails, hooks, content buckets) to achieve growth targets. - Work closely with marketing, brand, and product teams for integrated storytelling.
- Manage a small team of editors, producers, and freelancers.
What We're Looking For
- 4–7 years of experience in
YouTube strategy, content, or digital marketing
, with proven results. - Demonstrated ability to
grow channels at scale
(content, SEO, distribution). - Strong understanding of
algorithms, analytics, and audience psychology
. - Creative eye for thumbnails, hooks, storytelling, and pacing.
- Excellent project management and comfort working in fast-paced environments.
- Experience managing creators, agencies, or production teams.
-
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