Senior Manager – YouTube
3 hours ago
About the Role
We are looking for a strategic, data-driven Senior Manager – YouTube to own and scale our YouTube ecosystem end-to-end. This role is perfect for someone who lives and breathes YouTube, understands the platform’s algorithm in depth, and can turn insights into high-performing content strategies. You will lead growth, content, collaborations, and experimentation across multiple YouTube channels.
What You’ll Own
- Build and execute the YouTube growth strategy across channels.
- Lead content planning, scripting, production, and publishing with internal and external teams.
- Optimize videos for CTR, watch time, retention, and search.
- Analyze performance using YouTube Analytics, competitive tools, and audience insights to drive decisions.
- Own channel hygiene — metadata, thumbnails, playlists, uploads, SEO.
- Manage creator collaborations, partnerships, and influencer features.
- Drive experiments (formats, thumbnails, hooks, content buckets) to achieve growth targets.
- Work closely with marketing, brand, and product teams for integrated storytelling.
- Manage a small team of editors, producers, and freelancers.
What We’re Looking For
- 4–7 years of experience in YouTube strategy, content, or digital marketing, with proven results.
- Demonstrated ability to grow channels at scale (content, SEO, distribution).
- Strong understanding of algorithms, analytics, and audience psychology.
- Creative eye for thumbnails, hooks, storytelling, and pacing.
- Excellent project management and comfort working in fast-paced environments.
- Experience managing creators, agencies, or production teams.
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