Digital Analyst

1 week ago

Bengaluru Chennai Hyderabad, India ti Steps Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview:

As a Digital Analyst, you will be responsible for collecting, analyzing, and interpreting data from digital platforms such as websites, apps, campaigns, and social media. Youll work cross-functionally with marketing, product, and UX teams to measure performance, identify trends, and improve decision-making across digital channels.

Key Responsibilities:

Data Analysis & Insights

  • Monitor and analyze website, app, and campaign performance using tools like Google Analytics, Adobe Analytics, or Mixpanel
  • Track KPIs such as conversion rate, bounce rate, traffic sources, funnel drop-off, and ROI
  • Generate actionable insights to optimize customer journey and digital experiences

Tagging & Implementation

  • Collaborate with developers to implement and maintain proper tagging using tools like Google Tag Manager (GTM), Tealium, or Segment
  • Ensure data accuracy and consistency across all analytics platforms
  • Set up custom events, goals, and enhanced eCommerce tracking

Reporting & Dashboards

  • Create clear, visual reports and dashboards using tools like Google Data Studio, Tableau, Power BI, or Looker
  • Deliver weekly/monthly performance reports to stakeholders with strategic recommendations
  • Present data stories to both technical and non-technical audiences

Testing & Optimization

  • Support A/B and multivariate testing efforts to evaluate website or campaign changes
  • Interpret test results and advise on best-performing variations and next steps
  • Identify opportunities for CRO (conversion rate optimization)

Nice-to-Haves:

  • Experience with Adobe Analytics, Mixpanel, or Heap
  • Familiarity with SQL or BigQuery
  • Knowledge of SEO/SEM analytics and marketing platforms (Google Ads, Meta Business Manager)
  • Understanding of UX metrics, heatmaps (Hotjar, Crazy Egg), and session recordings
  • Experience with privacy compliance (GDPR, cookie consent, etc.)

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