Digital Marketing Analyst

5 days ago

Hyderabad, India Rabbit Digital Branding Solutions Full time

Qualification: MBA (Marketing/Analytics/Business Strategy preferred)Experience: 3–6 years in Digital Marketing / Performance Marketing / Marketing Analytics Job OverviewWe are looking for a dynamic Business Analyst – Digital Marketing who can act as the strategic growth partner for our clients. The candidate will combine analytical skills with business acumen to scale client businesses through data-driven marketing insights, campaign optimisation, and cross-platform strategies. Key ResponsibilitiesCampaign Analysis & OptimisationStudy current and historical campaigns across Google Ads, Meta Ads, and Q-commerce platforms like Zepto, Blinkit, Instamart etc.Provide daily optimisation insights on spends, ROAS, CTR, CPC, CPA, ATC, Orders, and other KPIs.Benchmark campaign performance against industry standards.Strategic Planning & Brand UnderstandingUnderstand the brand’s objectives, target group, markets, and focus products / services.Map campaigns to consumer behaviour, seasonal trends, and regional preferences.Identify which products/services to prioritise based on infrastructure, stocks, performance, and inventory focus.Marketing Funnel & AutomationDesign and track marketing automation funnels (awareness → consideration → conversion → loyalty).Recommend improvements for lead nurturing, retargeting, and upsell campaigns.Cross-Channel ExpansionPropose and plan media extensions into OTT platforms, news portals, and regional channels.Create media mix strategies balancing performance marketing with awareness-driven platforms.Insights & ReportingDeliver daily, weekly, and monthly reports with actionable insights.Translate raw campaign data into business insights for scaling revenue.Highlight risks, opportunities, and recommend budget reallocations.  Required SkillsStrong knowledge of Google Ads, Meta Ads, and Programmatic platforms.Understanding of Q-commerce advertising dashboards (Zepto, Blinkit, Big Basket, Instamart).Proficiency in Excel / Google Sheets / BI Tools (pivot tables, dashboards, ROAS analysis).Solid grasp of consumer behaviour analytics and seasonal demand planning.Knowledge of OTT, display, and affiliate marketing.Ability to work with creative teams to align insights with messaging. Soft SkillsStrong analytical and problem-solving skills.Ability to communicate insights clearly to clients and internal teams.Ownership mindset: treat client business growth as your own.Comfortable working in a fast-paced agency environment with daily optimisations. What We OfferExposure to multiple industries and fast-growing brands.Opportunity to drive end-to-end growth strategies.A performance-driven culture with room for innovation.

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