Digital Marketing Analyst

4 days ago

Hyderabad, India Rabbit Digital Branding Solutions Full time

Qualification: MBA (Marketing/Analytics/Business Strategy preferred) Experience: 3–6 years in Digital Marketing / Performance Marketing / Marketing Analytics Job Overview We are looking for a dynamic Business Analyst – Digital Marketing who can act as the strategic growth partner for our clients. The candidate will combine analytical skills with business acumen to scale client businesses through data-driven marketing insights, campaign optimisation, and cross-platform strategies. Key Responsibilities Campaign Analysis & Optimisation - Study current and historical campaigns across Google Ads, Meta Ads, and Q-commerce platforms like Zepto, Blinkit, Instamart etc. - Provide daily optimisation insights on spends, ROAS, CTR, CPC, CPA, ATC, Orders, and other KPIs. - Benchmark campaign performance against industry standards. Strategic Planning & Brand Understanding - Understand the brand’s objectives, target group, markets, and focus products / services. - Map campaigns to consumer behaviour, seasonal trends, and regional preferences. - Identify which products/services to prioritise based on infrastructure, stocks, performance, and inventory focus. Marketing Funnel & Automation - Design and track marketing automation funnels (awareness → consideration → conversion → loyalty). - Recommend improvements for lead nurturing, retargeting, and upsell campaigns. Cross-Channel Expansion - Propose and plan media extensions into OTT platforms, news portals, and regional channels. - Create media mix strategies balancing performance marketing with awareness-driven platforms. Insights & Reporting - Deliver daily, weekly, and monthly reports with actionable insights. - Translate raw campaign data into business insights for scaling revenue. - Highlight risks, opportunities, and recommend budget reallocations. Required Skills - Strong knowledge of Google Ads, Meta Ads, and Programmatic platforms. - Understanding of Q-commerce advertising dashboards (Zepto, Blinkit, Big Basket, Instamart). - Proficiency in Excel / Google Sheets / BI Tools (pivot tables, dashboards, ROAS analysis). - Solid grasp of consumer behaviour analytics and seasonal demand planning. - Knowledge of OTT, display, and affiliate marketing. - Ability to work with creative teams to align insights with messaging. Soft Skills - Strong analytical and problem-solving skills. - Ability to communicate insights clearly to clients and internal teams. - Ownership mindset: treat client business growth as your own. - Comfortable working in a fast-paced agency environment with daily optimisations. What We Offer - Exposure to multiple industries and fast-growing brands. - Opportunity to drive end-to-end growth strategies. - A performance-driven culture with room for innovation.

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