Area Sales Manager

2 days ago

Bengaluru Hyderabad, India Dwaraka Starline Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Area Sales Manager / Senior ASM

Location: Hyderabad / Bangalore

Experience: 5 - 8 years

Age Range: years (flexible)

Job Summary

The Area Sales Manager (ASM / Sr. ASM) will be responsible for managing sales operations in assigned territories (Hyderabad, Telangana upcountry, and surrounding areas). The role requires building strong dealer networks, driving both primary and secondary sales, and ensuring strict adherence to company policies and financial discipline. The ASM will also support in expanding new markets, executing sales strategies, and achieving revenue targets. Preference will be given to candidates from the ceramic tile industry or allied sectors with a strong sales track record and career stability.

Key Responsibilities

  • Develop and implement territory-specific sales strategies in line with company objectives.
  • Manage both primary and secondary sales, ensuring accurate reporting and timely collections.
  • Drive trade and project financials in accordance with company policies and credit terms.
  • Consistently meet and exceed assigned sales targets, expand market penetration, and develop dealer networks.
  • Provide accurate sales forecasts, budget inputs, and periodic MIS reports to management.
  • Strengthen relationships with dealers, retailers, contractors, architects, and project influencers.
  • Support in planning and executing trade events, exhibitions, and influencer meets.
  • Monitor competitor activities, analyze market trends, and provide insights for business growth.
  • Collaborate with the regional team to ensure smooth coordination of marketing and promotional activities.
  • Ensure compliance with company policies, pricing, and statutory requirements.
  • Identify and develop franchisee and shop-in-shop prospects in alignment with business plans.
  • Travel extensively within the territory to monitor on-ground execution and support market expansion.

Qualifications & Skills

  • Graduate in any discipline; MBA in Sales & Marketing preferred.
  • Minimum 8+ years of relevant sales experience in ceramic tiles or allied industries.
  • Proven ability to achieve sales targets and expand dealer / distributor networks.
  • Strong leadership, communication, and negotiation skills.
  • Demonstrated ability to implement sales plans and achieve sustainable growth.
  • Familiarity with rural markets and experience in developing new territories.
  • Proficiency in MS Office (Excel, Word, PowerPoint) and basic IT tools.
  • Willingness to travel extensively as per business requirements.

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