Social Media Executive

16 hours ago

Chennai, Tamil Nadu, India Athulya Assisted Living Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Role & responsibilities - SMO Executive

Social Media Management (SMO):

  • Develop, implement, and manage social media strategies across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.) to increase brand awareness, engagement, and traffic.
  • Create and maintain a comprehensive content calendar for all social media channels, ensuring consistent and timely posts.
  • Manage online brand reputation by monitoring mentions, responding to comments and messages, and addressing customer feedback in a timely and professional manner.
  • Analyze social media performance using platform analytics and dedicated social media tools, providing regular reports on key metrics (reach, engagement, conversions, etc.).
  • Stay informed about the latest social media trends, platform updates, and advertising opportunities.

Marketing & Coordination:

  • Agency Co-ordination: Liaise effectively with external agencies (e.g., creative, PR, advertising) to ensure integrated marketing campaigns and consistent brand messaging.
  • Social Media Tools Management: Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) for scheduling, monitoring, and reporting.
  • WhatsApp Marketing: Develop and execute WhatsApp marketing campaigns to engage with target audiences and drive conversions.
  • Email Marketing: Assist in the creation and execution of email marketing campaigns, including list segmentation, content creation, A/B testing, and performance analysis.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 3 years of hands-on experience in SEO and Social Media Marketing roles.
  • Proven track record of successfully improving search engine rankings and increasing organic traffic.
  • In-depth knowledge of SEO best practices, algorithm updates, and ranking factors.
  • Proficiency with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).
  • Proficiency with social media management and analytics tools (Hootsuite, Buffer, Sprout Social, Meta Business Suite, etc.).
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Strong organizational skills and attention to detail.5

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