Assistant Marketing Manager

An Assistant Marcom Manager supports the marketing team in developing and executing marketing strategies. To help in managing campaigns, coordinate content creation, assist in market research, and oversee communication efforts across various platforms. The role involves collaborating with cross-functional teams to ensure brand consistency, monitor campaign performance, and provide administrative support to the marketing department.

Key Responsibilities:

·      Prepare the marketing budget with the marketing team and manage its execution in pursuit of comprehensive marketing campaigns.

·      Develop and execute innovative marketing strategies that drive revenue growth and enhance brand awareness, creating a strong and positive perception of Sayaji Resorts & Spa, including its spa, restaurants, services, and experiences.

·      Ensure that all resort promotions align with the Sayaji Resorts & Spa brand identity, maintaining the highest level of professionalism in content, presentation and execution.

·      Manage crisis communications, supporting and guiding the General Manager in handling media interactions, internal and external guest concerns, and any emergency situations that may arise.

·      Serve as the spokesperson for media by providing timely, accurate and strategic responses to queries, staying updated on industry trends, and implementing a proactive communication strategy both internally and externally.

·      Maintain professional relationships with media, fostering cooperation and credibility to ensure Sayaji Resorts & Spa is recognized as a source of authentic and engaging hospitality experiences.

·      Advise unit leadership and corporate office about potential brand perception shifts.

·      Leverage technology and manage social media platforms effectively to enhance digital engagement, build brand advocacy, and drive direct revenue generation.

·      Communicate with the Corporate Office and collaborate with marketing and public relations leaders across Sayaji properties to align strategies, share best practices, and explore mutually beneficial opportunities.

·      Oversee and manage website content, ensuring its quality, relevance, and alignment with brand messaging and marketing objectives.

·      Submit monthly reports to the Corporate Office, detailing key marketing initiatives, campaign performance, planned events, and media coverage opportunities.

·      Ensure brand consistency across all printed, promotional, and digital materials, overseeing the production and distribution of media releases and advisories.

·      Manage and curate media kits and other public relations materials, ensuring they reflect the brand's premium positioning and remain error-free.

·      Develop and maintain an effective marketing database, organizing all on-property and off-property promotions, including F&B events, chef collaborations, and spa promotions.

·      Maintain an organized digital asset library of property images, videos, and branding elements for streamlined marketing use.

·      Integrate marketing and communications initiatives with the resort's overall business strategy, ensuring alignment with revenue goals.

·      Ensure all marketing communications drive revenue impact and are strategically aligned to meet specific financial objectives.

·      Promote a cost-effective marketing approach through structured training and ongoing education.

·      Ensure full compliance with legal, financial, and operational requirements, maintaining reporting accuracy, adhering to contractual obligations, and following corporate safety and security protocols

·      Lead internal campaigns and events to foster a positive work environment and improve employee satisfaction.

·      Develop strategies to highlight our CSR efforts, including sustainability and community programs.

·      Promote the company as an employer of choice by showcasing workplace culture, benefits, and values.

Required Qualifications:

·      Bachelor's degree in Hospitality / Marketing / Journalism or Communications

·      MBA in Marketing / Journalism or Communications

·      At least 3 years of experience in Marketing & Communications role

Skills and Competencies:

·      Strong interpersonal and relationship-building abilities.

·      Excellent verbal and written communication skills in English.

·      Vendor Management