Sales Executive

2 weeks ago

Delhi, Delhi, India Opticon Entertainment Services Pvt. Ltd. Full time ₹ 4,20,000 - ₹ 6,00,000 per year

Key Responsibilities:

Sales:

  • Identify, approach, and secure advertising and sponsorship deals with clients, agencies, and brands.
  • Develop sales strategies to meet and exceed revenue targets.
  • Maintain and grow relationships with existing advertisers and media buyers.
  • Create customized proposals and pitches tailored to client needs.
  • Coordinate with content and programming teams to align sales packages with editorial offerings.
  • Track sales metrics, prepare regular reports, and forecast revenue performance.

Marketing:

  • Plan and execute marketing campaigns to increase channel visibility, viewer engagement, and ratings.
  • Develop branding strategies for shows, anchors, and special programs.
  • Manage social media presence, digital campaigns, and collaborations with influencers.
  • Organize promotional events, press conferences, and viewer outreach activities.
  • Collaborate with PR teams to ensure positive media coverage and brand messaging.
  • Conduct market research and competitor analysis to guide strategic planning.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field.
  • 2–5 years of experience in sales or marketing, preferably in media, broadcasting, or advertising.
  • Proven track record of meeting sales targets and managing client relationships.
  • Strong understanding of media buying, TRPs, CPMs, and digital ad platforms.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to work in a fast-paced, deadline-driven environment.
  • Proficient in MS Office, CRM tools, and digital marketing platforms.

Preferred Qualifications:

  • Experience in television, news media, or digital streaming services.
  • Knowledge of media industry trends and viewer behavior analytics.
  • Bilingual or multilingual capabilities depending on the channel's audience.

Job Type: Full-time

Pay: ₹20, ₹35,000.00 per month

Benefits:

  • Health insurance

Work Location: In person

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