Assistant Marketing Manager

2 days ago

Mohali, Punjab, India -5e5a-405b-aa87-92d2f06f5750 Full time ₹ 4,00,000 - ₹ 6,00,000 per year

About the School

British Laureate School, Mohali, is a progressive institution dedicated to delivering world-class education through innovation, holistic development, and a global learning environment. We focus on academic excellence, character building, and preparing future leaders with strong values.

Role Overview

The Assistant Marketing Manager will play a key role in planning and executing branding, marketing, and admissions outreach activities. The role demands a dynamic and creative professional capable of developing marketing strategies that enhance enrollment and strengthen the brand presence of the school across the region.

Key Responsibilities:

Marketing & Branding

  • Assist in developing and implementing the annual marketing strategy and calendar.
  • Plan and execute ATL/BTL campaigns, digital promotions, and community outreach programs to enhance brand visibility.
  • Ensure consistent brand messaging across print, digital, and outdoor platforms.
  • Manage content creation for social media, website, brochures, newsletters, and promotional material.

Admissions & Lead Generation

  • Support lead generation activities and track conversion from inquiry to admission.
  • Coordinate with the Admissions Counsellor to improve parent engagement and campus visit experience.
  • Conduct marketing events, school fairs, seminars, and student-centric activities to generate walk-ins.

Digital Marketing

  • Manage social media pages, post calendars, paid ads, and engagement analytics.
  • Monitor SEO/SEM reports and collaborate with vendors or agencies for digital campaigns.

Market Research & Strategy

  • Analyze competitor activities, school trends, and parent expectations to support strategic decisions.
  • Maintain a strong connection with local communities, institutions, and influencers to enhance referrals.

Vendor & Relationship Management

  • Coordinate with printing, advertising, and digital vendors for the timely execution of campaigns.
  • Build partnerships for branding and student activity collaborations.

Required Qualifications & Skills:

  • Bachelor's or Master's degree in Marketing, Business Administration, Mass Communication, or equivalent.
  • 2–4 years of experience in the school/education sector marketing preferred (other industries may also apply).
  • Strong understanding of school marketing, admissions cycles, and parent engagement.
  • Excellent communication, interpersonal, and presentation skills.
  • Proficiency in digital marketing, social media platforms, and analytics tools.
  • Ability to manage events, multiple tasks, and deadlines with attention to detail.

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