Organic Marketing Intern

1 day ago

Jodhpur, Rajasthan, India Utkarsh Classes & Edutech Pvt Ltd Full time ₹ 2,00,000 - ₹ 6,00,000 per year

Role & responsibilities

We are looking for an Intern - Social Media Management to drive and manage organic marketing efforts across Jodhpur and Jaipur. The ideal candidate shall have a strong understanding of YouTube and Social Media Platforms like Instagram, Facebook, Telegram etc and a proven ability to engage audiences across multiple platforms. This role involves managing social media channels, app notifications, website listings, and in-class promotions to increase brand visibility, student engagement, and lead generation.

Key Responsibilities:

1. Social Media & Digital Marketing

  • Manage and grow YouTube Channels, Instagram, Facebook, and Telegram Handles organically.
  • Develop content calendars and collaborate with the central marketing team, creative team and online business team to ensure high-quality content.
  • Monitor engagement metrics and optimize content based on performance analytics.

2. App & Website Promotions

  • Manage and schedule push notifications on the UC App to maximize student engagement.
  • Ensure timely updates and promotions on the Utkarsh Classes website.

3. In-Classroom Promotions

  • Coordinate promotions through slides in LFS/LFC classes to drive awareness and engagement.

    Plan targeted campaigns for new batch launches, special offers, and exam-related updates.

4. Offline Business Team Coordination

  • Collaborate with the offline business team to integrate BTL Marketing efforts with digital campaigns.
  • Ensure effective BTL marketing strategies align with organic marketing initiatives.
  • Support lead-generation efforts through events, tie-ups, and student interactions.

5. Performance Tracking & Optimization

  • Monitor key organic marketing KPIs and continuously optimize strategies.
  • Conduct market research to understand student behavior and engagement trends.
  • Prepare reports on campaign effectiveness and provide recommendations for improvements.

Preferred candidate profile

  • Fresher / 1-3 years of experience in Digital Marketing / Social Media Management.
  • Basic knowledge of social media platforms, content strategy, and audience engagement.
  • Basic understanding of push notifications, website listings, and organic brand-building techniques.
  • Basic knowledge of offline marketing (BTL activities, event promotions, tie-ups, etc.).
  • Ability to coordinate with multiple teams and manage marketing execution across cities.
  • Data-driven mindset with an analytical approach to marketing performance.

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