Digital Marketing Manager

6 days ago

Chennai, Tamil Nadu, India R K SWAMY Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Responsibilities

  • Plan and execute all digital marketing initiatives including SEM, paid social, organic social media, marketing automation, email campaigns, ORM and display advertising.
  • Own and grow the brand's social media presence (organic + paid boost) across platforms — from content calendars to community engagement.
  • Manage online reputation by actively monitoring and responding to reviews, comments and customer feedback across social & third-party platforms.
  • Measure and report performance of all digital campaigns against KPIs (CTR, CPL, CPA, ROAS), providing actionable insights.
  • Identify growth opportunities through consumer insights, trends and competitive intelligence.
  • Plan, execute and measure experiments, A/B tests and conversion optimization initiatives.
  • Collaborate with creative, tech and product teams to develop landing pages and enhance end-to-end user journey.
  • Evaluate new tools/technologies to improve marketing effectiveness and lead performance.
  • Manage vendor and agency partners for paid media, content, ORM and martech tools.

Requirements

  • Proven working experience (5+ years) in digital marketing, with exposure to ORM, organic & paid social.
  • Proficiency in Google Ads (Search, YouTube), Facebook Ads Manager & Instagram promotions.
  • Ability to independently lead SEM, email, marketing automation, organic content and display advertising campaigns.
  • Hands-on experience with online reputation management tools (Simplify360, Locobuzz, QuickMetrix etc.) preferred.
  • Highly creative with a strong grasp of audience segmentation, creatives, and messaging for performance campaigns.
  • Familiar with optimization of landing pages & user funnels, and multivariate testing (A/B).
  • Data-driven mindset with command over tools like Google Analytics, GA4, Search Console, Meta Insights.
  • Up-to-date with the latest trends & best practices in digital, ORM, attribution models, and measurement.

Interested candidates share CV

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