Digital Marketing Executive

2 days ago

Coimbatore, Tamil Nadu, India Venpep Solutions Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Industry & Sector
A fast-paced digital marketing services firm operating in the performance marketing and integrated digital communications sector, delivering ROI-driven search, social, content, and analytics solutions for B2B and B2C clients across India. We focus on measurable lead generation, brand growth, and conversion optimisation using modern martech and paid media strategies.

Primary Job Title: Digital Marketing Executive

Location: India (On-site)

Role & Responsibilities
  • Plan, execute and optimize multi-channel digital campaigns (Search, Display, Social, Email) to hit lead, traffic, and revenue targets—manage budgets, bids and pacing for maximum ROI.
  • Own paid acquisition workflows: build campaigns in Google Ads, Meta Business Manager and other ad platforms—perform keyword research, write ad copy, set audiences, and manage creatives.
  • Drive on-page and off-page SEO activities: conduct keyword strategy, technical audits, content briefs, and backlink outreach to improve organic visibility and traffic.
  • Produce and schedule social content, manage community interactions, and grow engagement using platform best-practices and analytics-driven tactics.
  • Monitor performance with Google Analytics, GTM and reporting tools; create weekly/monthly dashboards (Data Studio) and run A/B tests to improve conversion rates and lower CPA.
  • Collaborate closely with design, content, and sales teams to build high-converting landing pages, email nurture flows and CRM tracking for lead handoffs.
Skills & Qualifications

Must-Have

  • 2 - 5 years' hands-on digital marketing experience (agency or in-house) with direct ownership of Google Ads and Meta/Facebook campaigns.
  • Practical understanding of SEO fundamentals and ability to perform basic technical SEO audits and content optimisation.
  • Proficient in Google Analytics, Google Tag Manager and Excel; experience building performance reports and dashboards (Data Studio preferred).
  • Experience with email marketing and CRM tools (Mailchimp, HubSpot, Zoho, or similar) and basic lead-nurture flows.
  • Strong copywriting skills for ads, social posts and landing page briefs; attention to conversion-focused messaging.
  • Willingness to work on-site in India with strong communication and stakeholder management skills.

Preferred

  • Certifications such as Google Ads, Google Analytics, or Facebook Blueprint.
  • Experience with CRO/A-B testing, basic HTML/CSS or CMS (WordPress), and familiarity with LinkedIn Ads or programmatic/display platforms.
  • Exposure to BI tools or advanced reporting automation.
Benefits & Culture Highlights
  • Clear career progression with training, certification support and exposure to diverse industry clients.
  • Collaborative, metrics-driven culture that prioritises learning, experimentation and measurable outcomes.
  • Competitive compensation, health benefits and a fully on-site role enabling close cross-functional collaboration.

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