Senior Manager

2 weeks ago

Mumbai, Maharashtra, India Larsen & Toubro Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Key purpose of the job:
This role is responsible for
strategizing, planning, and executing all brand and marketing communication programs
across defined geographies. The objective is to
build brand equity
, craft immersive brand experiences, and generate qualified demand for real estate projects through effective marketing activations, walkthroughs, and collaterals.

Key Accountabilities
Strategic

  • Create and drive the overall marketing strategy for corporate brand and individual projects.
  • Develop media plans to increase project visibility and reach among the relevant TG.
  • Conceptualize and execute public relations and influencer engagement plans for consistent brand narrative.
  • Build a differentiated brand positioning through storytelling and customer-centric messaging.
  • Translate consumer insights and competitor analysis into actionable branding opportunities.

Operational

  • Conduct market research and competitor benchmarking to understand local micro-market trends and customer aspirations.
  • Conceptualize and manage project-level walkthroughs (e.g. sample flat walkthroughs, 3D site tours, virtual walkthroughs, project films, and digital show suites).
  • Develop and produce end-to-end marketing collaterals:
  • Project brochures, leaflets, coffee table books
  • Video teasers, testimonials, drone shots, AVs
  • Digital creatives, microsites, e-mailers, social media banners
  • Physical collaterals: hoardings, signages, standees, model flat branding, site office décor
  • Collaborate with agencies to design immersive site branding and launch experiences, ensuring the brand story is felt right from first touchpoint to transaction.
  • Plan, manage and execute all ATL, BTL, and TTL campaigns, including events, promotions, media buys, hoardings, email marketing, etc.
  • Own and deliver high-impact on-ground activation strategies for new project launches, handovers, milestone celebrations, etc.
  • Track and optimize the marketing funnel, measure ROI on each campaign and report performance with dashboards.
  • Plan and execute photo & video shoots to enhance brand imagery and asset library.
  • Create compelling project walkthrough scripts, voiceovers, and experiential storytelling elements.
  • Manage vendor relationships and ensure timely production of all collaterals and event setups.

Internal & External Interactions
Internal:
Sales, CRM, Business Development, Planning, Design, Engineering, Customer Experience, Digital Teams

External:
Creative Agency, Media Planning Agency, Public Relation Agency, Digital Agency, Event Management Agency, BTL Agencies, Architects, Interior Designers, Printing & Collateral Vendors, Event Agencies, BTL Vendors, Fabricators, Decorators

Preferred Profile & Competencies

  • MBA in Marketing / Communications with 6–10 years of experience in real estate, luxury, hospitality, or consumer brand marketing
  • Experience in handling 360° marketing campaigns and working with multiple agencies
  • Strong creative eye with an understanding of visual storytelling, walkthrough scripting, brand voice, and tone
  • Excellent communication and project management skills
  • Highly collaborative and stakeholder-friendly mindset

  • Senior Project Manager

    1 week ago

    Mumbai, Maharashtra, India Brookdale Senior Living Full time ₹ 8,00,000 - ₹ 24,00,000 per year

    DepartmentTechnology | Product OpsJob posted onOct 18, 2025Employment typePermanentSenior Project Manager (Product-Lead) — Education Applications (Daskalos)Location: India (multi-city) • Function: Product & Delivery • Type: Full-timeRole SummaryOwn end-to-end delivery of school/HE applications across multiple campuses with a strong product and...

  • Assistant Manager

    1 week ago

    Mumbai, Maharashtra, India Brookdale Senior Living Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Sub-DepartmentMarketing | OthersJob posted onSep 25, 2025Employee TypePermanentExperience range (Years)2 years - 5 yearsFunctional AreaMaster Team NameAbout EmeritusEmeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by...

  • Assistant Manager

    1 week ago

    Mumbai, Maharashtra, India Brookdale Senior Living Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    DepartmentMarketing | Performance MarketingJob posted onOct 17, 2025Employment typePermanentAbout EmeritusEmeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities...

  • Manager - Product Marketing

    2 weeks ago

    Mumbai, Maharashtra, India Brookdale Senior Living Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    DepartmentMarketing | OthersJob posted onOct 14, 2025Employment typePermanentAbout EmeritusEmeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United...

  • Academic Counsellor

    7 days ago

    Mumbai, Maharashtra, India Brookdale Senior Living Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    DepartmentOutreachJob posted onSep 26, 2025Employment typePermanentAbout EmeritusEmeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States,...

  • Associate Director

    5 days ago

    Mumbai, Maharashtra, India Brookdale Senior Living Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Sub-DepartmentMarketing | Performance MarketingJob posted onNov 11, 2025Employee TypePermanentExperience range (Years)6 years - 10 yearsFunctional AreaMaster Team NameAbout EmeritusEmeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world....

  • Media and Performance Marketing Manager

    2 weeks ago

    Mumbai, Maharashtra, India Meru Senior Living Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Plan & execute paid media strategies across Meta, Amazon, Google, YouTube, and programmatic platforms.Manage end-to-end D2C performance campaignsOptimize budgets, audiences, and creativesAnalyse performance data, generate reports

  • Manager - Performance Marketing (Daskalos)

    2 weeks ago

    Mumbai, Maharashtra, India Brookdale Senior Living Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Sub-DepartmentMarketing | Performance MarketingJob posted onSep 18, 2025Employee TypePermanentExperience range (Years)3 years - 8 yearsFunctional AreaMaster Team NameAbout Emeritus & DaskalosEmeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with...

  • Senior Manager

    2 weeks ago

    Mumbai, Maharashtra, India Event Casa Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Company DescriptionEvent Casa, established in 2017, is a leading luxury event and destination wedding planning company With over a decade of expertise, our founders have successfully executed more than 165 destination weddings and 200 other events worldwide, earning accolades such as the ICWF Awards and WeddingSutra Influencers Awards.Role DescriptionThis is...

  • Senior Manager

    3 days ago

    Mumbai, Maharashtra, India Maharashtra Information Technology Corporation Full time ₹ 18,90,000 per year

    ADVERTISEMENT FOR THE POST OF SENIOR MANAGER The MAHARASHTRA INFORMATION TECHNOLOGY CORPORATION LIMITED (A Government of Maharashtra Enterprises) invites applications for the post of Senior Manager amongst experienced, talented professionals in the office of MAHAIT. The Brief information about MAHAIT and detail advertise for SENIOR MANAGER is as follows....