Senior Social Media Consultant

3 days ago

Delhi, Delhi, India Infoneo Technologies Private Limited Full time ₹ 6,00,000 - ₹ 18,00,000 per year

We are seeking a
Senior Social Media Consultant
Immediate joiners
to lead the organization's digital presence, engagement, and storytelling across platforms having
10+ years of proven experience
in social-media strategy, content creation, and digital campaign management within reputed media firms, PSUs, NGOs, or journalism setups.

This role calls for a creative strategist who can blend communication insight, real-time engagement, and analytics to drive large-scale impact.

Requirements

  • Post-Graduate Degree in Mass Communication / Journalism with a minimum of 55% marks from a recognized university established under the UGC Act.
  • Minimum
    10 years of post-qualification experience
    in:
  • A reputed advertising or media firm,
    or
    As a Social Media Consultant with a
    Public Sector Undertaking (PSU) / NGO
    having regional or national outreach,
    or
    In
    journalism or media communication
    roles.

Key Responsibilities
- Strategic Social Media Planning & Execution

  • Design and implement comprehensive, creative content and engagement strategies across
    Facebook, Instagram, Twitter (X), YouTube, LinkedIn, and WhatsApp
    .
  • Plan and execute event-based and theme-based digital campaigns to maximize reach and interaction.
  • Handle live interactions, trending topics, and response strategies to sustain visibility and reputation.

- Content Creation & Management

  • Conceptualize and produce original, high-impact social content — graphics, reels, videos, carousels, infographics, and live streams.
  • Oversee short-form video storytelling and digital narratives for brand positioning and audience engagement.
  • Ensure all communication is creative, consistent, and aligned with organizational tone and objectives.

- Influencer & Community Engagement

  • Identify and coordinate with influencers, creators, and media partners for collaborations.
  • Manage online communities, including
    WhatsApp groups
    and social engagement clusters, ensuring effective dialogue and responsiveness.
  • Leverage user-generated content and testimonials to amplify authenticity.

- Analytics & Performance Monitoring

  • Track analytics and engagement insights using
    Meta Insights, TweetDeck, Google Analytics, etc.
  • Conduct trend monitoring, sentiment analysis, and hashtag amplification.
  • Prepare monthly/quarterly reports summarizing campaign reach, engagement, and key takeaways.

- Event Coverage & Buzz Creation

  • Drive dynamic social-media coverage during events — live updates, audience interaction, and post-event storytelling.
  • Build sustained digital buzz through teasers, countdowns, and strategic content drops.

Required Skills & Competencies

  • Deep understanding of the
    social-media ecosystem
    and content formats.
  • Expertise in
    digital storytelling, content strategy, and campaign execution.
  • Proficiency in
    short-form video creation, community management, and live coverage.
  • Excellent
    writing, editing, and communication
    skills in English and/or Hindi.
  • Strong analytical mindset with command of
    social-media analytics tools.
  • Ability to manage multiple projects and deliver creative quality under tight timelines.

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