E-Commerce Ads Manager

Location: Bengaluru Experience: 3–4 years (must have direct, hands-on experience running Amazon Marketing Services (AMS)/Amazon Ads and Flipkart Ads campaigns)

Role Summary We're hiring a hands-on Performance Marketing Manager to own paid marketplace advertising across Amazon and Flipkart. You will plan, execute, optimize and scale PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, Flipkart PCA/PPC and equivalent), drive sustainable sales growth and control ACoS/ROAS while improving organic visibility and conversion across SKUs. This is a tactical + strategic role requiring direct day-to-day campaign management, keyword & catalog optimization, plus crossfunctional coordination with catalog, operations and creative team.

Key Responsibilities

• Build and operate marketplace ad strategy for Amazon and Flipkart (campaign structure, bidding, budgets, keyword and product targeting).

• Create, launch and manage Sponsored Products, Sponsored Brands, Sponsored Display, Amazon Stores, DSP or other programmatic placements and Flipkart PCA/Premium/Performance campaigns.

• Day-to-day campaign optimization: bid management, negative keyword hygiene, placement & targeting adjustments, budget pacing and scaling.

• SKU-level profitability management — manage ACoS, ROAS, TACOS and contribution to GMV while aligning with brand/seasonal promotions.

• Keyword research, search-term mining, and ASIN harvesting to improve discoverability and organic ranking.

• Design experiments (A/B creative, bidding strategies, day-parting, promotions) and own performance testing roadmap.

• Coordinate with catalog, pricing, supply-chain and creative teams for listing optimization, deals, coupons and storefront updates.

• Weekly and monthly reporting: insights, budget recommendations, and roadmap for scale. Automate reports and maintain dashboards.

Must-have (Non-negotiable)

• 3–4 years total experience in performance marketing with direct, hands-on management of Amazon Ads/AMS and Flipkart Ads campaigns.

• Proven record of managing marketplace ad spends and meeting ACoS/ROAS targets.

• Strong Excel / Google Sheets skills (pivot tables, VLOOKUP/XLOOKUP, formulas) and experience building/consuming campaign dashboards.

• Comfortable with Seller Central / Vendor Central / Flipkart Seller Hub / Flipkart Ads Manager flows, campaign creation, bulk operations and reporting.

• Analytical mindset — ability to translate data into action; experience with A/B testing and experimentation.

Nice-to-have

• Experience with Amazon DSP, programmatic display or retargeting.

• Familiarity with marketplace intelligence tools (Helium 10, Sellics, Jungle Scout, Perpetua, Teikametrics) or Flipkart analytics tools.

• Experience coordinating with creative teams for A+ content, storefronts and video ads.

Required Technical / Platform Skills

• Amazon Advertising (Sponsored Products / Brands / Display / Stores) — day-to-day and bulk operations.
• Flipkart Ads (PCA / Performance / Catalog promotions) and Flipkart Seller Hub familiarity.

• Reporting & analytics: Excel / Google Sheets, basic SQL or BI tool experience (Power BI / Looker / Tableau) preferred.

• Familiarity with marketplace reporting metrics: ACoS, TACoS, ROAS, CTR, CR, CPC, CVR and LTV attribution concepts.

KPIs / Success Metrics (First 6–12 months)

• Achieve target ACoS / ROAS per assigned categories / SKUs.

• Grow ad-driven GMV while maintaining/improving contribution margin.

• Improve conversion rate and organic rank lift for priority SKUs via combined paid + listing optimizations.
• Reduce wasted spend (irrelevant search terms, low-performing placements).

• Deliver repeatable campaign playbooks and dashboards to automate reporting and scaling.