Hospital Marketing

4 days ago

Bandlaguda Hyderabad Telangana, India 2a127f96-375f-44a9-b5ef-de94bf56bf0c Full time ₹ 30,00,000 - ₹ 36,00,000 per year

Position: Hospital/Clinic Marketing Executive

Location: Macherla Gastro, Suncity, Bandlaguda Jagir

Employment Type: Full-time

Experience: 1–3 years in Healthcare Marketing (preferred)

About the Role

We are looking for a proactive and dynamic Hospital Marketing Executive to manage community outreach, digital marketing, doctor engagement, and patient acquisition activities for our clinics and specialty departments. The role involves both field and digital responsibilities, focusing on building brand presence and driving patient footfall.

Key Responsibilities1. Patient Acquisition & Outreach

  • Plan and execute community outreach programs, health camps, and awareness events.
  • Build partnerships with local communities, corporates, apartments, schools, and gyms.
  • Promote key services such as Gastroenterology, Orthopedics, Physiotherapy, Dental, Dermatology, etc.

2. Digital Marketing & Content

  • Manage social media pages (Instagram, Facebook, Google Business).
  • Coordinate with designers/creators to produce reels, posts, patient testimonials, and doctor videos.
  • Track and report digital engagement, leads, and conversion metrics.

3. Doctor & Referral Engagement

  • Build and maintain relationships with local doctors, clinics, diagnostic centers, and referral partners.
  • Maintain a referral log and provide weekly updates on referral performance.
  • Promote new consultants, health packages, and specialty services.

4. Branding & On-Ground Visibility

  • Ensure brand visibility at clinics—standees, brochures, posters, external signboards, and in-clinic branding.
  • Coordinate with printing vendors and maintain quality & timely delivery of materials.

5. Lead Management & CRM Activities

  • Follow up on patient inquiries (calls, WhatsApp, social media).
  • Manage patient follow-up campaigns—reminders, reviews, birthday messages, and post-treatment check-ins.
  • Maintain a clean database of leads and patient interactions.

6. Reporting & Analysis

  • Prepare weekly and monthly marketing reports with campaign insights.
  • Track ROI for both digital and offline campaigns.
  • Suggest new ideas and improvement areas based on data.

Key Skills Required

  • Strong communication & interpersonal skills.
  • Basic knowledge of digital marketing and social media.
  • Comfortable working on-field for outreach and partnerships.
  • Ability to manage multiple tasks and meet deadlines.
  • Basic understanding of healthcare services is a plus.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Healthcare Management, or related field.
  • 1–5 years of experience in hospital or clinic marketing preferred.
  • Freshers with strong marketing instincts and communication skills can also apply.

Why Join Us

  • Opportunity to work closely with top consultants across specialties.
  • Exposure to both digital and field marketing.
  • Growth-oriented environment with mentorship and performance-based incentives.

Job Type: Full-time

Pay: ₹25, ₹30,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Commuter assistance
  • Flexible schedule
  • Paid time off

Work Location: In person

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