Hospital Marketing Executive

4 days ago

Himayatnagar Hyderabad Telangana, India Vision Prime Services Pvt Ltd Full time

**Key Responsibilities**:

- **Campaign Development and Execution**: Create and implement integrated marketing campaigns across digital, social media, and offline channels to promote our kidney care, urology, and nephrology services.
- **Market Research**: Conduct research to identify target audiences, emerging trends, and patient needs. Utilize insights to inform marketing strategies and content development.
- **Digital Marketing**: Manage digital marketing campaigns, including SEO, SEM, PPC, and social media advertising, ensuring alignment with overall business goals. Optimize campaigns based on performance data.
- **Brand Management**: Work on enhancing brand identity by implementing branding guidelines across all materials and ensuring consistent messaging that reflects our commitment to high-quality kidney care and patient-centered service.
- **Events and Community Outreach**: Coordinate and promote events, health camps, screenings, and community initiatives that increase our visibility in the community and support patient education in kidney care and general health.
- **Stakeholder Collaboration**: Collaborate with internal teams such as doctors, administrative staff, and the digital team to align on objectives, marketing content, and promotional strategies.
- **Performance Analysis**: Monitor campaign performance and KPIs, providing reports on ROI, patient engagement, and areas for improvement. Make data-driven adjustments to optimize marketing efforts.
- **Patient Relationship Management**: Utilize CRM tools to manage patient databases, segment audiences, and drive personalized marketing communications that build long-term patient relationships.
- **Partnership Development**: Identify and engage with local businesses, community organizations, and healthcare providers to establish partnerships that promote referrals and cross-promotional opportunities.

**Qualifications**:

- Bachelor’s degree in Marketing or Any Degree, Business Administration, Communications, or related field.
- 2- 5years of experience in healthcare marketing, preferably in a specialty hospital or clinical setting.
- Strong knowledge of digital marketing tools, social media, SEO, and CRM systems.
- Excellent written and verbal communication skills, with an ability to create compelling content.
- Strong analytical skills and familiarity with data-driven decision-making.
- Ability to work collaboratively and manage multiple projects simultaneously.
- Understanding of healthcare industry regulations and standards, especially regarding patient communication and privacy.

**Compensation :25 to 30k with Travel Allowance**

**Key Competencies**:

- Strategic Thinking and Planning
- Creativity and Innovation
- Results-Driven
- Collaboration and Teamwork
- Communication and Interpersonal Skills
- Adaptability and Problem-Solving

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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