Marketing and Sales Executive

4 days ago

Juhu Beach Mumbai, Maharashtra, India Dr Full time

JOB DESCRIPTION

Job Title: Marketing & Sales Executive

Experience Level: Minimum 2–4 years (sales, telecalling, CRM handling, lead management or similar. Candidates with skin clinic or service industry experience preferred)

Function: Operations

Location: Juhu, Mumbai

Reports to: Dr. Sheth's Management

Job Summary

Dr. Sheth's is seeking a candidate to drive footfall growth by managing incoming leads, supporting marketing initiatives, and converting enquiries into confirmed appointments. The Marketing & Sales Executive will structure and organise all leads received through the CRM and external sources, respond to client enquiries, and ensure a disciplined follow-up process that results in increased walk-ins and procedure conversions. The role acts as a key bridge between marketing-generated leads and operational execution, with clear growth potential into broader marketing and sales responsibilities.

Key Duties and Responsibilities

  • Organise, update and structure all leads from CRM, website, campaigns, WhatsApp, referrals and inbound calls.
  • Maintain complete and accurate lead information, ensuring all enquiries are tracked and acted upon.
  • Answer incoming calls professionally and provide clear information regarding treatments, procedures and pricing ranges.
  • Convert enquiries into appointments through confident communication, objection handling and patient guidance.
  • Execute structured follow-up routines, reminders and re-engagement of dormant leads to maximise footfall.
  • Coordinate appointment confirmations and scheduling with the front desk and clinic managers.
  • Ensure CRM hygiene through timely updates, status tracking and consistent follow-up completion.
  • Monitor lead journeys from enquiry to walk-in and highlight any bottlenecks or improvement opportunities.
  • Track leads generated from marketing campaigns and ensure correct source mapping in the CRM.
  • Share insights related to lead quality, conversion patterns and operational challenges with the marketing and operations teams.
  • Prepare daily/weekly summaries on leads handled, conversions achieved, walk-ins generated and follow-ups pending.
  • Support clinic events, promotional days and marketing initiatives as required.
  • Maintain strong product knowledge across treatments and offers to communicate effectively with clients.
  • Maintain professionalism and service-oriented communication on calls, SMS and WhatsApp.
  • Support basic administrative tasks related to the clinic's operations when required.
  • Follow Clinic protocols, safety policies and data privacy guidelines.

Skills Required

  • Client service with a customer-oriented approach.
  • Excellent English and Hindi verbal and written communication skills.
  • Professional attitude, clear communication, and patient-handling skills.
  • Ability to be resourceful and proactive when issues arise, including handling client objections.
  • Ability to organise, structure and prioritise large volumes of leads.
  • Excellent organisational skills, including multitasking and ability to prioritise follow-ups.
  • Proficiency in CRM systems, Microsoft Office, WhatsApp, Email and Google Docs.
  • Must be a team player and show enthusiasm towards learning new workflows and systems.
  • Team player with eagerness to learn and grow into wider marketing and sales activities.

Educational Qualification

  • Bachelor's degree

Job Type: Full-time

Pay: From ₹25,000.00 per month

Benefits:

  • Leave encashment
  • Paid sick time
  • Provident Fund

Work Location: In person

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