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Digital Marketing Specialist
2 weeks ago
Digital Marketing Executive (part time)
About the role
We're looking for an experienced data-driven Digital Marketing Executive to plan, execute, and optimize campaigns across search, social, email, and web.
Responsibilities
- Campaign execution: Plan and run multi-channel campaigns (SEO, SEM, paid social, email, display, remarketing).
- SEO: Keyword research, on-page optimization, internal linking, basic technical checks, and coordinating off-page activities.
- Paid performance: Build and optimize Google Ads/Meta/LinkedIn campaigns (audiences, creatives, bids, budgets, A/B tests).
- Content & social: Brief/coordinate blogs, landing pages, and creatives; manage the content calendar and brand voice on social.
- Email & automation: Segment lists, set up journeys, newsletters, and nurture sequences; maintain sender reputation.
- Analytics & reporting: Set up and maintain tracking (GA4, Tag Manager, pixels/UTMs), build dashboards, and present insights.
- CRO: Improve landing pages and funnels via hypotheses, A/B tests, and UX best practices.
- Website management: Update pages, ensure hygiene (speed, mobile, accessibility), and coordinate fixes with dev/design.
- Stakeholder collaboration: Work closely with Sales for MQL/SQL definitions, lead routing, and feedback loops.
- Brand consistency & compliance: Ensure campaigns meet brand, privacy, and platform policy standards.
Requirements
- Experience: 1–3 years in digital marketing or performance marketing
- Hands-on tools: GA4, Google Tag Manager, Google Ads, Facebook/Instagram/LinkedIn Ads, Search Console, keyword tools (e.g., Semrush/Ahrefs), and an email/marketing automation tool (e.g., HubSpot/Mailchimp).
- Skills: UTM discipline, audience targeting, copywriting fundamentals, Excel/Sheets proficiency, and basic HTML/CSS familiarity.
- Mindset: Test-and-learn attitude, strong ownership, ability to manage multiple campaigns and deadlines.
- Communication: Clear written and verbal communication; comfortable presenting numbers and insights.
Job Type: Part-time
Pay: ₹10, ₹20,527.02 per month
Expected hours: 4 per week
Work Location: Remote
