Retail Marketing Manager

9 hours ago

Kozhikode, Kerala, India 491a8bd0-38f1-43a9-93cf-740e0bc916ba Full time ₹ 7,50,000 - ₹ 12,00,000 per year

At MYOP (Make Your Own Perfume), we're redefining the fragrance experience with India's first perfume bar, over 50+ stores nationwide, and a growing international presence. Our retail spaces aren't just points of sale — they're immersive brand experiences.

We're looking for a Retail Marketing Manager to lead strategies and activations that make our stores unmissable, our customers engaged, and our brand unforgettable.

What You'll Do
  • Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores.
  • Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations.
  • Work closely with mall marketing teams to create joint promotional opportunities.
  • Coordinate BTL activations, sampling drives, and in-store events.
  • Lead visual merchandising plans in alignment with brand guidelines.
  • Partner with the influencer marketing team for on-ground collaborations.
  • Track ROI for all retail marketing initiatives and optimise for performance.
Requirements
What We're Looking For
  • 5–6 years of experience in retail marketing or experiential marketing (lifestyle, luxury, FMCG, or fashion preferred).
  • Strong understanding of in-store activations, mall partnerships, and BTL strategies.
  • Proven ability to manage multi-location campaigns and work cross-functionally.
  • Excellent vendor negotiation, budgeting, and project management skills.
  • Creative mindset with a results-driven approach.
Benefits

PF

ESI

Health Insurance

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