Influencer Marketing Executive

7 days ago


Mumbai, Maharashtra, India Marico Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  1. Campaign Execution & Delivery

  2. Manage end-to-end execution of influencer campaigns across multiple brands

  3. Translate scripts and creative ideas into actionable execution briefs for influencers and agencies
  4. Ensure on-time delivery of content with adherence to brand guidelines and quality benchmarks
  5. Ensure creative ideas comply with regulatory norms and brand guardrails

  6. Influencer & Agency Coordination

  7. Act as the day-to-day point of contact for influencer partners and execution agencies

  8. Coordinate deliverables, timelines, and approvals across all stakeholders
  9. Troubleshoot execution bottlenecks to ensure smooth campaign rollouts

  10. Content Quality & Compliance

  11. Review influencer content for compliance with brand tonality, regulatory norms, and platform policies

  12. Ensure seamless alignment between influencer output and approved scripts/creative directions

  13. Operational Excellence

  14. Manage campaign trackers, workflows, and dashboards for visibility of deliverables

  15. Support reporting of campaign outcomes through tool led monitoring
  16. Drive efficiency in execution processes with a focus on speed and quality

Preferred candidate profile

  • Graduate in Mass Communication, Advertising, Media, or related fields
  • 24 years of experience in influencer marketing execution and content operations
  • Hands-on exposure to creator/content production workflows and agency coordination


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