Analytics Manager

10 hours ago

Bengaluru, Karnataka, India Titan Full time ₹ 6,00,000 - ₹ 12,00,000 per year
Job Requirements

1. Campaign Planning & Execution

  • Design and execute CRM journeys and one-time campaigns across channels – SMS, WhatsApp, Email, and RCS.
  • Translate business briefs into targeted customer communications using segmentation and audience logic.
  • Coordinate with brands, analytics, and external partners for campaign setup, approvals, and deployment.
  • Ensure accuracy and timeliness of campaign execution through rigorous QA checks.

2. Data & Insights

  • Work with analytics teams to identify target segments, measure campaign performance, and track incremental impact.
  • Create post-campaign analysis reports with insights on sales uplift, buyer conversion, and ROI.
  • Use dashboards (Power BI / Salesforce / internal tools) to monitor channel performance and optimize campaign strategies.

3. Channel Management & Optimization

  • Manage end-to-end CRM channel performance – SMS, WhatsApp, Email, and RCS – focusing on engagement, deliverability, and conversions.
  • Test and improve creative formats, subject lines, and audience strategies to enhance CTR and CVR.
  • Maintain hygiene of CRM data and ensure compliance with privacy and opt-out regulations.

4. Collaboration & Coordination

  • Partner with Brand Marketing, Digital, Analytics, and IT teams to drive cross-functional alignment.
  • Liaise with external vendors / agencies (e.g., Gupshup, Karix, Salesforce partners) for campaign deployment.
  • Support category and regional teams in executing special festive, retail, and tactical campaigns.
Work Experience
  • 3–6 years of experience in CRM marketing or campaign management.
  • Hands-on knowledge of CRM platforms (Salesforce Marketing Cloud, MoEngage, Clevertap, or similar).
  • Strong analytical ability and comfort with Excel / Power BI / SQL for data interpretation.
  • Experience in retail, e-commerce, or consumer marketing preferred.
  • Excellent attention to detail, planning, and stakeholder management skills.
  • Strong written and verbal communication abilities.

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