Project Manager

1. Role Overview

The Project Manager will be responsible for end-to-end planning, execution, and management of all initiatives related to the portal. This includes overseeing the website's design, development, and enhancement; coordinating cross-functional teams (technical, design, content, and marketing); managing vendors and partners; and ensuring the timely delivery of projects that align with the organisation's strategic objectives.

This role demands a balance of technical understanding, digital marketing insight, project management expertise, and a passion for yoga and wellness.

2. Key Responsibilities

A. Website Development & Management

• Lead the planning, design, and development of the portal, ensuring scalability, reliability, and performance.
• Coordinate between developers, UI/UX designers, and content creators to ensure a seamless user experience.
• Define and monitor project milestones, deliverables, and timelines using tools like Trello, Jira, or Zoho Projects.
• Ensure proper integration of modules such as teacher listings, course management, payment gateways, and booking systems.
• Supervise SEO implementation, analytics tracking, and website maintenance (hosting, SSL, backups, updates).
• Conduct regular usability testing, bug tracking, and feedback cycles to ensure platform optimisation.

B. Project Planning & Coordination

• Develop detailed project plans, including objectives, timelines, budgets, and resource allocation.
• Conduct weekly progress reviews with internal and external teams, ensuring adherence to project scope and deadlines.
• Maintain structured documentation for all development, marketing, and operational processes.
• Manage vendor relationships (web agencies, content teams, marketing partners, etc.) and evaluate their performance.
• Report project status, risks, and corrective actions to senior management.

C. Digital Marketing Coordination

• Coordinate with the marketing team to align campaigns with 's brand and outreach strategy.
• Oversee SEO, SEM, GEO, content marketing, and social media initiatives to improve brand visibility.
• Plan and manage campaigns for partnerships with yoga studios, institutions, and influencers.
• Track and report digital metrics (traffic, engagement, conversions, lead generation).
• Manage newsletters, email campaigns, and promotional activities.

D. Content & Communication

• Work closely with content writers, photographers, and videographers to curate authentic, high-quality material.
• Oversee uploading and categorisation of courses, events, and teacher profiles.
• Ensure all communication (website, social media, email) aligns with 's mission and tone.
• Facilitate translations, localisation, and accessibility compliance where needed.

E. Partnerships & Stakeholder Engagement

• Liaise with yoga institutions, teachers, and partner organisations for collaborations.
• Support onboarding of studios and teachers to the platform, ensuring smooth communication and technical handholding.
• Work with legal, finance, and operations teams to formalise agreements, payments, and compliance.

F. Technology & Innovation

• Stay abreast of emerging technologies relevant to e-learning, wellness, and community engagement.
• Propose enhancements to improve platform performance and engagement through data-driven insights.

• Support integration of CRM, AI tools, and analytics dashboards for improved decision-making.

• Required Skills & Competencies

Technical / Functional Skills

• Strong understanding of website architecture, CMS platforms (WordPress, Strapi, or similar), and API integrations.
• Familiarity with SEO tools (Ahrefs, SEMrush), analytics (Google Analytics, Search Console), and project management tools (Trello, Asana, Zoho).
• Experience in managing UI/UX design workflows, wireframes, and responsive design standards.
• Working knowledge of digital marketing fundamentals, content workflows, and campaign analytics.

Managerial & Soft Skills

• Excellent leadership, coordination, and communication abilities.
• Strong analytical and problem-solving aptitude with attention to detail.
• Ability to handle multiple projects and stakeholders simultaneously.
• Strategic mindset with hands-on execution ability.

• Passion for yoga, wellness, or conscious living preferred.

• Qualifications & Experience

• Bachelor's degree in Engineering, IT, Management, or related discipline.

• MBA / Postgraduate qualification in Project Management or Digital Marketing preferred.
• 5–10 years of experience in managing digital or web-based projects.

• Prior experience in e-learning, wellness, or platform-based businesses will be advantageous.

• Key Performance Indicators (KPIs)

• Timely completion of development milestones and releases.

• Website uptime, load speed, and performance metrics.
• Growth in user registrations, traffic, and engagement.
• Number of successfully onboarded partners and institutions.
• ROI and conversion performance of marketing campaigns.

• Stakeholder satisfaction and vendor performance ratings.

• Reporting & Team Structure

• Reports To: Project Head

• Supervises:

• Web Development Team (Internal/External)

• Digital Marketing Executives / Agencies
• Content Writers / Designers
• Videographers / Photographers

7. Remuneration & Growth

• Competitive salary based on experience.
• Performance-based incentives tied to platform growth and project outcomes.
• Opportunities for leadership in future international expansion and allied digital initiatives.