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Senior Product Manager
2 weeks ago
This role is for one of the Weekday's clients
Salary range: Rs Rs ie INR 10-13 LPA)
Min Experience: 3 years
Location: Bengaluru
JobType: full-time
We are seeking a highly driven and experienced Senior Product Manager to join our pharmaceutical marketing team. The ideal candidate will be responsible for creating and executing effective product portfolio strategies, ensuring high-quality marketing inputs, and strengthening field support to maximize brand visibility and prescription generation. This role demands strategic thinking, market intelligence, and strong collaboration with cross-functional teams and field managers to drive sustainable growth.
1. Portfolio Strategy & Brand Planning
- Develop, implement, and refine effective portfolio strategies to enhance market share and long-term brand positioning.
- Continuously evaluate market trends, competitor activities, and prescription patterns to align portfolio objectives with organizational goals.
- Ensure the creation of quality print and digital inputs that support promotional campaigns and field activities.
2. Market Intelligence & Strategy Meetings
- Gather, analyze, and interpret market intelligence to guide strategic decision-making.
- Conduct regular strategy meetings with internal stakeholders to review performance, share insights, and design effective action plans.
- Provide actionable recommendations to optimize product positioning and maximize secondary sales.
3. Field Support & Engagement
- Offer regular support to field teams by providing them with effective tools, communication aids, and marketing strategies.
- Actively connect with field managers and conduct joint field work to understand ground realities and strengthen execution.
- Participate in field meetings, conferences, and CMEs (Continuing Medical Education programs) to reinforce brand presence and support medical engagement.
4. Sales & Prescription Growth
- Work closely with sales leadership to monitor secondary sales performance and implement corrective strategies where required.
- Drive initiatives aimed at increasing prescriptions and ensuring sustainable demand generation.
- Partner with the sales and marketing team to design impactful campaigns that translate into measurable business outcomes.
5. Operational Excellence & Confidentiality
- Manage allied operational activities including planning, execution, and follow-ups on marketing campaigns.
- Ensure strict adherence to confidentiality protocols when handling sensitive product, medical, and strategic information.
- Collaborate with supply chain, regulatory, and finance teams to ensure seamless execution of marketing initiatives.
- Bachelor's degree in Pharmacy, Life Sciences, or related discipline; MBA in Marketing or Healthcare Management preferred.
- 3–6 years of proven experience in pharmaceutical product management, marketing, or a similar role.
- Strong knowledge of pharma marketing practices, prescription generation, and field force collaboration.
- Demonstrated ability to develop effective portfolio strategies aligned with market needs.
- Experience in conducting CMEs, conferences, and field-level engagements with healthcare professionals.
- Excellent analytical skills with expertise in market intelligence gathering and competitor mapping.
- Strong interpersonal and communication skills to influence cross-functional teams, field managers, and external stakeholders.
- Ability to manage multiple priorities while maintaining a high degree of confidentiality and integrity.
