Digital Marketing Manager

Job Description: Digital Marketing Manager

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Detailed Info:

Roles and Responsibilities

• Overall Leadership & Strategy
• Lead and manage the entire content operations division across 100 teams (future scale).
• Develop and execute the growth strategy to hit aggressive revenue milestones (₹25Cr /month by 24 months).
• Own P&L responsibility for the short-form content business.
• Identify new niches, markets, and monetization opportunities (YouTube, Facebook, Instagram, Affiliates, Sponsorships).
• Team Management & Scale-up
• Oversee the hiring, training, and performance of hundreds of Video Creators, Content Writers, and Managers.
• Build a strong middle management structure to ensure scalability.
• Mentor and guide team leaders on productivity, quality control, and monetization strategies.
• Analytics & Performance Optimization
• Monitor performance metrics across thousands of channels/pages.
• Use data-driven insights to optimize content formats, scheduling, thumbnails, and SEO practices.
• Ensure virality and consistent reach by leveraging platform trends.
• Monetization & Partnerships
• Lead efforts to maximize revenue from YouTube Partner Program, Facebook in-stream ads, affiliate marketing, and sponsorship deals.
• Negotiate brand partnerships and sponsorships across multiple niches.
• Build relationships with affiliate networks, ad agencies, and brand partners.
• Process & Systems
• Set up standard operating procedures (SOPs) for each team.
• Drive automation using AI tools, workflow management, and reporting dashboards.
• Ensure consistency and compliance across all content and monetization activities.
• Vision & Expansion
• Scale the business from a few teams to hundreds of teams while keeping profitability high.
• Explore international growth opportunities beyond India.
• Build the brand into a recognized global short-form content powerhouse.

Desired Candidate Profile

• 5 years of experience in digital media, content operations and growth-focused roles.
• Proven track record of scaling digital channels/pages into multi-million follower bases.
• Strong leadership skills with ability to manage large, distributed teams.
• Expert in YouTube SEO, Facebook monetization, Instagram Reels, and digital marketing ecosystems.
• Deep understanding of affiliate marketing, influencer marketing, and sponsorship deal-making.
• Highly analytical, with the ability to use data to make scaling decisions.
• Entrepreneurial mindset — someone who can treat this business as their own.
• Exceptional communication, negotiation, and stakeholder management skills.
• Ability to work under high-growth, high-pressure environments and deliver results.

Perks and Benefits

• Permanent Work from home.
• Pay scale: Competitive salary package (₹25,000-₹50,000 per month) aggressive performance incentives tied to revenue milestones.
• Profit-sharing / ESOP options for the right candidate.
• Opportunity to build and lead one of the largest digital short-form content empires in India.
• Direct access to founders and decision-making authority.
• Work in a global-facing, high-growth industry with exponential scale-up potential.
• Long-term career growth into COO / CEO role as the business expands internationally.

About Mianro Media: )

Mianro Media is a rapidly growing digital media company incorporated in Sheridan, Wyoming (USA) with an operations office in Panjim, Goa (India).

We specialize in building and scaling AI-driven short-form content networks across YouTube Shorts, Facebook Reels, and Instagram Reels. Our vision is to create one of the world's largest short-form content ecosystems, delivering billions of views monthly across multiple niches, languages, and platforms.

At Mianro Media, we combine creativity, advanced analytics, and cutting-edge AI tools to produce engaging video content at scale. Our team is structured to grow aggressively, with clear opportunities for professional development and leadership roles as we expand.

We are not just another digital agency — we are a global content powerhouse in the making, providing team members with a chance to work on high-impact projects, learn international media strategies, and be part of a company that is reshaping the future of digital content.